Webinars starting with T

Better understanding of content and content insights are moving the vision of transforming and optimizing the content supply chain closer to reality. Learn how to lead your organization toward a data- driven approach to marketing using the “right content” with Kate Greengrove, head of U.S. commercial strategic operations and capabilities, GSK, and Kumar Saurabh, global lead for content transformation, ZS.

They’ll discuss how companies can:

• Start small and bring incremental changes to the current ways of working
• Use data and insights to create and use high-performing content
• Predict content engagement even before deployment to enable better content planning .

Real world data is increasingly being drawn upon by the Life Science industry to inform a broad range of business functions throughout the product life cycle, including clinical trial support, market insight, comparative effectiveness, understanding existing care standards and much more. And despite the richness of insight available through E.H.R and claims-based data assets, we sometimes encounter concerns from end users about the data quality, and its ability to support the analytic goals of an organization. Oftentimes, such complaints are the result of misconceptions around what RWD reflects vs. their desired analytic purpose.

This discussion will provide a useful snapshot into some common pitfalls we encounter when it comes to data interpretation, use and expectations – along with recommendations as to how they can be managed/avoided.

An effective Roster Management Module seamlessly integrates with upstream, downstream systems and provides an intuitive interface to home office and field to manage vacancies. A true transformation occurs when people, processes and technology are combined to help effectively manage vacancies for sales teams and bring tangible cost savings.

How often have we seen a regional manager asking for a territory to be backfilled? While home office/HR can help the manager to backfill vacancies, an ideal process should also be able to evaluate:

• Which territories should be backfilled first, out of all vacant territories?
• Is there a need to backfill all vacant territories OR can they be collapsed?
• What analytical framework is best suited to answer the above two questions?

Unless sales leaders and home office ask these strategic questions, they will be missing out on prioritizing territories that need to be filled. We have seen many pharma companies conducting exercises to evaluate geographies. In this session we will discuss:

• Elevating roster management into a strategic tool to effectively manage vacancies
• An analytical framework to successfully evaluate vacant geographies

Presenters:

• Ankush Mahajan, Associate Director, Axtria
• Anuj Mahajan, Associate Director, Axtria

In this session, presenters will discuss the following:

• Key aspects of integrating roster management with an HR system and interpreting HR data for important roster events
• Potential use of roster system for downstream processes, including rep licensing, credentials and sampling eligibility
• Inclusion of key stakeholder; apart from sales operations, including HR, technology business partners are extremely critical for a successful transformation and adoption of roster management processes
• Utilizing technology enablers to achieve efficient, automated roster operations with access to historical rosters for an employee or a team
• Adoption of "To be process" – like any other change, organizational culture needs to adapt to the new processes for roster management
• Case Study – Successful roster operations transformation for a pharma organization

Presenters:

• Nandana Kondur, Associate Director, Axtria
• Anuj Mahajan, Associate Director, Axtria
• Dhiren Patel, Principal, Axtria
• Gaurav Sharma, Senior Director, Axtria

In this session, speakers will discuss the following topics:

• A brief introduction to Roster Management for Pharma and its unique value proposition to improve Sales Ops efficiency
• Why pharma operations needs to embrace roster management transformation:
• Incentive compensation eligibility relies on updated roster information.
• Territory alignments take rep location as a key input for balanced, well designed territories.
• Personnel changes, to plan for backfills, or take any other decisions for the territory
• Fleet, sampling, legal, and training systems all rely on latest rosters to plan for their respective processes.
• Key challenges faced by Sales Operations leaders in absence of a roster management system:
• Manual, Excel-based maintenance of roster data is time consuming, complex and error prone.
• Employee assignment changes all the time and often sales operations is in reactive mode to such changes.
• Reliance on HR system to maintain employee assignment data.
• A discussion of the ultimate goals of undertaking a roster management transformation and what successful implementations look like

Presenters:

• Nandana Kondur, Associate Director, Axtria
• Anuj Mahajan, Associate Director, Axtria
• Dhiren Patel, Principal, Axtria
• Gaurav Sharma, Senior Director, Axtria