Webinars starting with G

In an investigation aimed at grasping the nuanced experiences of cancer patients and their caregivers, we delved into vast data of online posts using advanced natural language processing (NLP) techniques. Our approach involved dissecting elements like medications, illnesses, and treatments into standardized frameworks. By employing entity relationship mapping, we untangled the connections among these elements as described in user-generated content.

Drawing upon Large Language Models (LLMs), we distilled the texts into narratives centered around diseases. Our study illuminates the emotional and informational needs of patients and caregivers and proposes a practical solution to address these needs effectively through advanced technology.

We are in the early stages of developing a chatbot that can effectively utilize our solution and provide accurate and empathetic responses to common inquiries from patients and caregivers.

Speakers:

• Rohit Marwah, Senior Principal Insights & Analytics, Definitive Healthcare
  Rohit Marwah is a seasoned Real-world Data Specialist, and Subject Matter Expert within the pharmaceutical, payer, and provider domains. With a robust background spanning over 15 years, he has spearheaded numerous sophisticated data analytics initiatives, shaping commercial, HEOR, payer, and provider strategies through the utilization of real-world evidence, social, and publication data. Currently serving in a dual capacity, Rohit Marwah assumes the role of Senior Principal of Advanced Analytics at Definitive Healthcare while also leading the Passport Patient Analytics Product. His academic credentials include a master’s degree in biotechnology and bioinformatics.
• Subrat Mishra, Lead Data Scientist, Definitive Healthcare
  Subrat Mishra is a data science expert with a specific focus on Natural Language Processing, Generative AI, Graph Algorithms, and various facets of advanced Machine Learning. With more than 13 years of experience, he has adept leadership in managing computing and data science teams, effectively leveraging complex real-world data to drive innovative solutions and insights. He is a Lead Data Scientist helping address and solve intricate business challenges with the application of cutting-edge AI/ML techniques. He holds a Master's Degree in Computer Science, with a specialization in Advanced Machine Learning Algorithms.

This session has two components and is comprised of a panel of industry experts in the areas of Online Publishing, Media Solutions & Consulting, Media Planning, Buying and Activation, Healthcare Intelligence and Pharma.

The panel will give a brief overview of their areas of expertise as it relates to digital in the Healthcare industry. Prior to the session, we will solicit questions for discussion. The panel will be comprised of:

• Media Solution: Michael Joachim, VP, Sales, Medicx and Michael Weintraub, CEO, Medicx
• Communication Agency: Lauren Jacobson, Director, Communications Design, Initiative
• Healthcare Intelligence: Bob Gabruk, Vice President, Global Primary Intelligence, Global Services, QuintilesIMS
• Pharma: Pat Miller, Executive Vice President of Prismic Pharmaceuticals
• Media Agency: Leanne Smith,VP, Insights & Analytics, CMI/Compas

This session will focus not only on the evolution, but the revolution, of the digital landscape, and how data and enhanced learning algorithms are key drivers of campaign success. With cutting edge ad and marketing technologies combined with advanced analytics, digital media can deliver more comprehensive insights and allow Pharma to achieve the 360 degree view of the customer. In this session, we expound on the different components of digital analytics (ROI, MMM, Digital Attribution, audience composition, and more) with how social media is assimilating into the mix. While this may be a topic that will seem overwhelming, it’s just math and this will not require an advanced degree. Understanding the basics will allow marketing and sales staff to expand the possibilities and bolster their assessment of derived value, validating return on investment and strategic advantage.

Presenters:

• Laura Jenkins Jirele, Vice President, Insights & Analytics, Medicx Media Solutions
• Michael Joachim, Vice President, Sales, Medicx Media Solutions
• Tom Jirele, US Data Science Lead, Cognizant

We are not in Kansas anymore! This session will focus on a cross-functional view of media and how digital media relates to Pharma Rx, encompassing OTC/CPG. We will also discuss how a digital media campaign is planned, designed, bought and activated. Unlike traditional DTC/DTP, new aspects will be covered, such as the role of Programmatic Traders (much like your Merrill Lynch stock broker) in ensuring the campaigns are set up, managed and optimized, and the role of creative agencies, media agencies and partners and ad exchanges such as AppNexus, Rubicon, Adx and more. Improving campaign execution and performance through new innovations in audience targeting and addressable media tactics will also be covered. This webinar will seek to gain an understanding of the Media channels (OTT (over the top) TV, Addressable TV, Digital including Desktop, Mobile, and Tablet devices, and Email) as additions to the traditional promotional activities which bring new complexity to strategy, gaining insights not previously possible.

Presenters:

• Laura Jenkins Jirele, Vice President, Insights & Analytics, Medicx Media Solutions
• Noel Webb, Vice President of Digital Media & Targeting Solutions, Medicx Media Solutions

This initial session will focus on current Pharma data and technology. Each continues to evolve at an exponential velocity, fueled by mobility and access to digital media. The focus will be on establishing a solid understanding of the underlying data found across media, and the digital media channels utilized by both through Pharma & OTC, and expanding the traditional resources of Healthcare to include those of the consumer, retailer, shopper and expert marketers. It is critical to expand the view of the traditional and media data landscapes to better understand the potential currently possible when leveraging both digital and other cross channel media approaches.

Presenters:

• Laura Jenkins Jirele, Vice President, Insights & Analytics, Medicx Media Solutions
• Michael Joachim, Vice President, Sales, Medicx Media Solutions