Webinars starting with G

This session has two components and is comprised of a panel of industry experts in the areas of Online Publishing, Media Solutions & Consulting, Media Planning, Buying and Activation, Healthcare Intelligence and Pharma.

The panel will give a brief overview of their areas of expertise as it relates to digital in the Healthcare industry. Prior to the session, we will solicit questions for discussion. The panel will be comprised of:

• Media Solution: Michael Joachim, VP, Sales, Medicx and Michael Weintraub, CEO, Medicx
• Communication Agency: Lauren Jacobson, Director, Communications Design, Initiative
• Healthcare Intelligence: Bob Gabruk, Vice President, Global Primary Intelligence, Global Services, QuintilesIMS
• Pharma: Pat Miller, Executive Vice President of Prismic Pharmaceuticals
• Media Agency: Leanne Smith,VP, Insights & Analytics, CMI/Compas

This session will focus not only on the evolution, but the revolution, of the digital landscape, and how data and enhanced learning algorithms are key drivers of campaign success. With cutting edge ad and marketing technologies combined with advanced analytics, digital media can deliver more comprehensive insights and allow Pharma to achieve the 360 degree view of the customer. In this session, we expound on the different components of digital analytics (ROI, MMM, Digital Attribution, audience composition, and more) with how social media is assimilating into the mix. While this may be a topic that will seem overwhelming, it’s just math and this will not require an advanced degree. Understanding the basics will allow marketing and sales staff to expand the possibilities and bolster their assessment of derived value, validating return on investment and strategic advantage.

Presenters:

• Laura Jenkins Jirele, Vice President, Insights & Analytics, Medicx Media Solutions
• Michael Joachim, Vice President, Sales, Medicx Media Solutions
• Tom Jirele, US Data Science Lead, Cognizant

We are not in Kansas anymore! This session will focus on a cross-functional view of media and how digital media relates to Pharma Rx, encompassing OTC/CPG. We will also discuss how a digital media campaign is planned, designed, bought and activated. Unlike traditional DTC/DTP, new aspects will be covered, such as the role of Programmatic Traders (much like your Merrill Lynch stock broker) in ensuring the campaigns are set up, managed and optimized, and the role of creative agencies, media agencies and partners and ad exchanges such as AppNexus, Rubicon, Adx and more. Improving campaign execution and performance through new innovations in audience targeting and addressable media tactics will also be covered. This webinar will seek to gain an understanding of the Media channels (OTT (over the top) TV, Addressable TV, Digital including Desktop, Mobile, and Tablet devices, and Email) as additions to the traditional promotional activities which bring new complexity to strategy, gaining insights not previously possible.

Presenters:

• Laura Jenkins Jirele, Vice President, Insights & Analytics, Medicx Media Solutions
• Noel Webb, Vice President of Digital Media & Targeting Solutions, Medicx Media Solutions

This initial session will focus on current Pharma data and technology. Each continues to evolve at an exponential velocity, fueled by mobility and access to digital media. The focus will be on establishing a solid understanding of the underlying data found across media, and the digital media channels utilized by both through Pharma & OTC, and expanding the traditional resources of Healthcare to include those of the consumer, retailer, shopper and expert marketers. It is critical to expand the view of the traditional and media data landscapes to better understand the potential currently possible when leveraging both digital and other cross channel media approaches.

Presenters:

• Laura Jenkins Jirele, Vice President, Insights & Analytics, Medicx Media Solutions
• Michael Joachim, Vice President, Sales, Medicx Media Solutions