Upcoming Webinars
PMSA & Prognos Health: Garbage In, Garbage Out: Why Clean Diagnostic Data is the Key to Commercial Success in Biopharma
Presented by Prognos Health
September 17, 2025 @ 12:00 PM Eastern
In biopharma, the promise of data-driven commercial strategy and personalized patient engagement hinges on the power of AI. Yet, this potential is often limited by a fundamental problem: messy diagnostic data. Just like the old adage, "garbage in, garbage out," the insights from your predictive models are only as good as the data they're trained on. In this webinar, we'll explore the complex challenges of working with real-world diagnostic data—from missing values and inconsistent coding to disparate test names—and how they directly impact your commercial outcomes.
Prognos has firsthand experience with these hurdles. Instead of simply dumping raw data into a large language model and hoping for the best, we’ve developed a robust data analytics framework to cleanse, integrate, and standardize test results from various sources. This approach transforms chaotic, messy data into high-quality, AI-ready data solutions that can accurately deliver actionable insights for your commercial teams.
Join Steve Vitale, VP of Life Sciences, and Michael Cheyne, VP of Clinical Insights, as they discuss how Prognos helps biopharma customers, particularly those focused on complex clinical populations, overcome these data challenges. They will share specific case studies that demonstrate how a commitment to data quality leads to better outcomes, from supporting a more comprehensive understanding of the patient journey to facilitating more accurate and timely targeting and segmentation analyses. Don't let bad data compromise your AI initiatives—learn how to build a foundation for commercial success.
Speaker:
Michael Cheyne, Prognos Health.
How AI is Modernizing Incentive Compensation in Life Sciences
Presented by ZS
October 15, 2025 @ 12:00 PM Eastern
Incentive compensation (IC) is no longer only an execution-focused workstream where accuracy is the primary goal—it’s becoming a strategic lever for driving field performance, enabling faster decision-making and adapting to a rapidly changing market. As life sciences organizations face growing complexity in IC design and delivery, many are turning to AI and advanced analytics to modernize how they operate.
In this session, we’ll explore how AI is being applied across the IC life cycle—from smarter plan design and predictive scenario modeling to real-time payout insights and self-service execution. We’ll also demonstrate how a commercial platform like ZAIDYN® brings these capabilities together to scale IC with speed, transparency and precision, delivering an enhanced user experience with simplicity and ease of use.
What you'll learn:
- How AI-powered IC becomes a catalyst for revenue growth, talent retention and market responsiveness
- Insights-driven approaches supported by data to enable confident, real-time choices across commercial teams
- Real-world life sciences successes with measurable improvements in speed, data quality and scalability
Speakers:
Michael Cass, Principal, Incentive Compensation, ZS
Michael Cass is a principal at ZS and leads ZS’s incentive compensation practice. He brings over two decades of experience helping clients address all aspects of incentive compensation, including plan design, goal setting, administration and reporting. His work spans a variety of therapeutic areas, including oncology, immunology and rare diseases.
Amey Deorukhkar, Principal, Incentive Compensation, ZS
Amey Deorukhkar is a principal at ZS with over a decade of consulting experience in incentive compensation and customer-facing model design. He specializes in designing and administering incentive plans for teams of varying sizes across industries, such as life sciences, financial services, manufacturing, transportation and hospitality.
Deepali Gupta, Associate Principal, Platform and Products, ZS
Deepali brings over 15 years of expertise in strategizing and implementing field performance programs, including ZAIDYN delivery, within the life sciences industry. She currently holds a leadership position in ZAIDYN Commercialization for major life sciences companies, where her primary focus is to assist organizations in meetin their evolving platform and technology requirements through the ZAIDYN platform.
Moderator: Jared Keckeisen, Event Marketing Lead, ZS