Upcoming Webinars
Presented by Veeva
April 16, 2025 @ 12:00 PM Eastern
The commercial landscape has evolved. Specialty drugs now make up ~75% of the 7,000+ therapies in development, oral and subcutaneously-administered therapies make up a growing proportion of complex diseases, and distribution models have shifted to include more specialty pharmacy and non-retail.
This evolution has exposed significant gaps in legacy data models, including inconsistent distributor data, blocked specialty pharmacy data, and projected retail data that does not account for other delivery models.
Segmentation and targeting, one of the most critical inputs into go-to-market strategy, requires complete visibility into today’s complex markets to prioritize and maximize field resources.
Join us to learn how modern projected data can help you:
- Deliver a more holistic view of prescriptions and procedures across retail and non-retail channels
- Inform smarter segmentation, optimized territory planning, and stronger product launches
- Eliminate significant time and resources previously required to tie disparate data together
We’ll also share "before and after" scenarios in two different markets showing how the use of modern projected data vs. legacy data impacted HCP identification and prioritization, resulting in millions of dollars in incremental revenue opportunities.
Speaker:
Anthony Billinger, Senior Director, Compass Strategy, Veeva.
Moderator:
Brian Mahoney, VP, Global Commercial Analytics Leader, Analytics Business Consulting, Veeva