Upcoming Webinars

Presented by Veeva

April 16, 2025 @ 12:00 PM Eastern

The commercial landscape has evolved. Specialty drugs now make up ~75% of the 7,000+ therapies in development, oral and subcutaneously-administered therapies make up a growing proportion of complex diseases, and distribution models have shifted to include more specialty pharmacy and non-retail.

This evolution has exposed significant gaps in legacy data models, including inconsistent distributor data, blocked specialty pharmacy data, and projected retail data that does not account for other delivery models.

Segmentation and targeting, one of the most critical inputs into go-to-market strategy, requires complete visibility into today’s complex markets to prioritize and maximize field resources.

Join us to learn how modern projected data can help you:

• Deliver a more holistic view of prescriptions and procedures across retail and non-retail channels
• Inform smarter segmentation, optimized territory planning, and stronger product launches
• Eliminate significant time and resources previously required to tie disparate data together

We’ll also share "before and after" scenarios in two different markets showing how the use of modern projected data vs. legacy data impacted HCP identification and prioritization, resulting in millions of dollars in incremental revenue opportunities.

Speaker:
Anthony Billinger, Senior Director, Compass Strategy, Veeva.

Moderator:
Brian Mahoney, VP, Global Commercial Analytics Leader, Analytics Business Consulting, Veeva

Presented by Axtria

April 30, 2025 @ 12:00 PM Eastern

Agentic AI promises to revolutionize the pharma landscape by reimagining business processes through a combination of human intelligence and agent agility. As we embrace this technology, we stand at the cusp of a new era in pharmaceutical excellence, where the human-agent partnership will drive unprecedented commercial success. Unlike traditional AI, agentic systems are proactive, goal-directed, and capable of orchestrating complex, multi-step tasks with minimal human intervention. From accelerating insights in Commercial and Medical Affairs to transforming patient engagement and optimizing clinical workflows, Agentic AI holds the potential to radically redefine pharma operations. In this webinar, join Sudip Chakraborty, Head of AI/GenAI, and Sameer Sardana, Head of GenAI Products from Axtria, a leading pharma consulting and products firm, as we explore how Agentic AI is reshaping the industry. We will share current trends, practical use cases, key capabilities needed, and an implementation roadmap. Discover how our purpose-built agents and Axtria InsightsMax™ platform can help you move beyond experimentation and fast-track your journey to scalable, measurable impact.

Speakers:
Sudip Chakraborty, Head of AI/Gen AI, Axtria
Sameer Sardana, Head of GenAI Products, Axtria