2025 Fall Symposium - Agenda
Thank you Sponsors
2025 Symposium Theme:
Accelerating Innovation in Pharma and Biotech: Bridging Analytics with AI for Commercial Success
The Pharmaceutical Management Science Association (PMSA) 2025 Symposium is a focused 1.5-day professional development event designed for analytics professionals leading innovation in pharma and biotech. Whether you're advancing forecasting, integrating AI into commercial strategies, or building scalable data frameworks, the Symposium provides the tools, insights, and connections to help you grow your impact and your career.
NEW Event Structure
Day 1: Immersive, Full-Day Experience
- General Sessions and Breakout: Strategic thinking, real-world case studies, and practical tools from pharma analytics leaders
- Live Poster Presentations: Fast-paced, 3-minute presentations, plus time for in-depth discussions with presenters
- Expert Panel: Dynamic discussion on emerging trends and real-world solutions in pharma analytics
- Networking Reception: Connect with peers, speakers, and sponsors in a casual setting
Day 2: Engaging Half-Day Workshops
- Small-group, hands-on workshops designed to build tangible skills
- Deep dives into complex topics using real-world tools, frameworks, and collaboration
Why Attend?
- Advance Your Expertise: Learn from real-world case studies, cutting-edge tools, and applied AI strategies.
- Stay Ahead of the Curve: Dive into topics like GenAI-ready data, predictive analytics, and lifecycle-integrated AI.
- Connect with Your Community: Network with like-minded professionals solving the same challenges you face.
Who Should Attend?
This event is built for professionals working in business analytics roles across the pharmaceutical and biotech sectors—especially those involved in:
- Data Science
- Forecasting
- Commercial Strategy
- AI Integration & Deployment
Whether you're early in your analytics journey or leading large-scale initiatives, this symposium offers relevant, actionable content to help you thrive in a rapidly evolving field.
Make it more than just a meeting! There's so much more to do in Boston!
Agenda
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THURSDAY, OCTOBER 2, 2025 |
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07:30 AM - 08:30 AM |
Breakfast |
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08:30 AM - 09:15 AM |
How Regeneron is Scaling GenAI Across Pharma Brand Lifecycle Stages More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speakers: Ash Katiyar, Regeneron; Nick Pinero, Tellius |
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09:15 AM - 10:00 AM |
Next-Gen Targeting: Can LLMs Replace Classical Machine Learning Models in Rare Disease Prediction? More information coming soon! Theme: Forecasting & Predictive Analytics Speakers: Mayank Misra, Soleno Therapeutics; Devin Gottlieb, University of Pennsylvania |
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10:00 AM - 10:30 AM |
Poster Judging & Networking Coffee Break |
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10:30 AM - 11:00 AM |
Automated Extraction and Standardization of Breast Cancer Pathology Data with Large Language Models More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speakers: Jennifer Ken-Opurum, Axtria; Richard Rogers, Axtria Harnessing Agentic AI for Long Range Forecasting in the Pharmaceutical Industry More information coming soon! Theme: Gen AI-Ready Data Speakers: Kevin Barboza, Ernst & Young; Puneet Swami, Merck |
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11:00 AM - 11:30 AM |
Instant Insights, Smarter Decisions Through AI: A Proof of Concept for an Analytics Chatbot More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speakers: Bona Zhou, Alkermes; Xianbin Huang, Alkermes For years, longitudinal ATU (Awareness, Trial, Usage) studies have been a cornerstone of performance tracking in pharma. Yet, despite their strategic value and voluminous data around market trends at brand teams’ disposal, these outcomes are sparsely aggregated to learn from and predict outcomes for the future. Periodic learnings remain locked in static, wave-by-wave deliverables—often buried in slide decks, spreadsheets, and disconnected repositories. Today, with AI challenging conventional channels of insights generation and consumption, there lies immense opportunity to reimagine legacy practices of insights generation, purpose-built towards and integrated view across sources and stakeholders Theme: AI-Powered Analytics Across the Product Lifecycle Speakers: Kyle Martin, Trinity Life Sciences; Viplav Shukla, Trinity Life Sciences |
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11:30 AM - 12:00 PM |
Revolutionizing Forecasting for One-Time Gene Therapies: A Novel Methodology More information coming soon! Theme: Forecasting & Predictive Analytics Speakers: Amogh Purandare, Novartis; Aayush Tandon, Novartis Optimizing HCP Promotion with AI: LSTM-Based Scenario Simulation for ROI-Driven Engagement More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speakers: Bret Baker, Blend 360; Wei Sun, Lundbeck |
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12:00 PM - 01:00 PM |
Lunch |
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01:00 PM - 01:15 PM |
AI and a History Major Hop into a Taxi: What Could Possibly Go Wrong? More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speaker: Charlie Thompson, Axtria |
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01:15 PM - 02:00 PM |
From Data to Decision: Creating Presentations that Drive Action More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speaker: Scott Hull, Boston University |
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02:00 PM - 02:30 PM |
More information coming soon! Theme: Forecasting & Predictive Analytics Speakers: Nilesh Sen, Axtria; Krishnendu Paul, Axtria More information coming soon! Theme: Gen AI-Ready Data Speakers: Shishir Kumar, ZS Associates; Nadia Tantsyura, Merck |
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02:30 PM - 03:30 PM |
Poster Viewing & Networking Coffee Break |
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03:30 PM - 04:15 PM |
Playbook for Gen-AI Ready Data - Turning Pharma's Unstructured Data into a Competitive Edge More information coming soon! Theme: Gen AI-Ready Data Speakers: Prakash Karaka, Chryselsys; Mirtunjay Kumar, Novartis |
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04:15 PM - 05:15 PM |
Panel Discussion: AI Deployment – Vision and Lessons Learned This year’s panel will take an interactive “choose your own adventure” approach. Panelists will take turns giving a brief, 3-minute introduction to the proposed topics, and then the audience will vote on which questions the panel will dive into. Theme: Gen AI-Ready Data Panelists: TBD |
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05:15 PM - 05:30 PM |
Reflections & Poster Winner Announcements |
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FRIDAY, OCTOBER 3, 2025 |
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07:45 AM - 08:30 AM |
Breakfast |
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08:30 AM - 10:00 AM |
More information coming soon! Theme: Forecasting & Predictive Analytics Speakers: Prerna Batra, Axtria; Ketan Walia, Axtria Unlocking Adherence: Data-Driven Strategies to Improve Patient Adherence and Outcomes More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speakers: Saurabh Sarkar, Axtria; Vikram Batra, Axtria |
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10:00 AM - 10:30 AM |
Networking Break |
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10:30 AM - 12:00 AM |
Dynamic Targeting - Utilizing AI to Revolutionize Engagement Planning More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speakers: Shishir Kumar, ZS; TBD, AstraZeneca AI Agents for Sales, HCP Targeting & Access Wins More information coming soon! Theme: AI-Powered Analytics Across the Product Lifecycle Speaker: Nick Pinero, Tellius |