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Post Date

11/16/22

Job Title

Director Media and Campaign Analytics (US Remote)

Company

AmGen

Job Type

Pharma Consulting

Description   

Apply online at https://careers.amgen.com/job/16439374/cdna-director-media-and-campaign-analytics-us-remote-/

In this vital role the Director, Media and Campaign Analytics, reports to the Executive Director of Decision Sciences, and is responsible for comprehensive measurement of Amgen’s multimillion dollar marketing portfolio. This visionary leader, in partnership with brand leaders, agency partners, Digital Technology and Innovation (DTI), Global Customer Capabilities (GCC), Commercial Insights (CI), Reporting Center of Excellence (RCOE) and other Commercial leaders, will shape Amgen’s omnichannel measurement strategy to maximize impact and efficiency across channels and businesses. This leader will create a roadmap to define Amgen’s current measurement capabilities across the short, mid, and long-term horizons, standing up new capabilities, attracting talent, driving innovation, and scaling best practices across Therapeutic Areas (TAs).
  • Media, Web and Targeted HCP Performance analytics
  • Scalable and standardized measurement plans across TAs
  • Strategize, plan, and implement various phases of omnichannel analytics with a clear focus of enabling informed promotional planning
  • Portfolio management: portfolio measurement and reporting, strategy, communication, and investment shift recommendations
  • Portfolio innovation: design and build pilots, lift and shift of innovation, scaling best practices
  • Partner with content and brand teams to enable development of the best and most relevant content with analytics
  • Owner of key partnerships: Build one-on-one relationships with DTI, GCC, Brands, CD&A and global leaders to achieve mutual goals with key partners
  • Executive Alignment & Governance: Ongoing communication and alignment of media goals, strategy, performance, and decision making with Content and Media strategy leads
  • Partnership and thought leadership with brand leads and CDA/decisions science
  • Own self-service reporting important metrics and engage with reporting center of excellence for development and change management for their release
  • Harmonize all relevant measurement outputs to ROI/ Marketing Mix outputs
This position can be done remotely in the US, however preferred location is Thousand Oaks, CA area.