Webinars

As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available, most “data driven” strategies still contain assumptions and uncertainties that can undermine advertising performance and lead to wasted spend, missed patients, and competitive disadvantages.

This webinar examines how integrating quantitative data on condition and market-specific, de-identified patients with their media preferences, interests, and demographics can generate insights that enhance patient engagement, inform media investments, and strengthen advertising effectiveness.

Speakers:
Karin Hayes, SVP, Analytics & Insights - OptimizeRx
Mike Czuba, Vice President, Head of Account Planning - AbelsonTaylor

Moderator:
Megan Solimine, SVP Sales - OptimizeRx

Join us for an enlightening discussion as leading experts explore how Generative AI is reshaping pharma commercial analytics. Discover how organizations are using GenAI to unlock cost savings, elevate productivity, and enhance agility in their operations. You’ll walk away with practical strategies to turn your data into actionable intelligence for sharper decision-making and optimized efficiency.

Key Takeaways:

• The GenAI Transformation in Pharma: See how GenAI is revolutionizing commercial analytics and why modernization is crucial
• Overcoming Real-World Challenges: Hear from industry leaders as they tackle the complexities and considerations when adopting GenAI
• Choosing the Right Platform: Learn the key factors for selecting a GenAI platform and why it's critical for companies of all sizes, from biotech startups to large enterprises
• Measurable Success: Get insights into how organizations are quantifying the impact of modernized analytics through data-driven approaches
• Future of Pharma Analytics: Gain an understanding of what’s next for GenAI and the evolving role it will play in the future of commercial analytics

This webinar isn’t just about theory—it’s a chance to gain real-world insights and actionable strategies to help you stay ahead in an ever-changing landscape.

Speakers:
Rohit Vashisht - CEO & Co-Founder, WhizAI
Danielle Holtschlag- Vice President, Commercial Operations, Enablement & Execution, Radius Health
Ron Richmeier - Senior Director, Market Analytics & Commercial Operations, Guardant Health
Srini Parthasarath- Global Lead, Commercial & Medical Affairs BIS, Argenx

In today's healthcare landscape, the explosion of available data presents both opportunities and challenges. While this wealth of information can lead to better outcomes for patients, organizations are inhibited by a fragmented insights process, with teams working in silos and conflicting results emerging from different departments.

Join us for an eye-opening webinar that analyzes the broken healthcare data insights workflow and introduces a game-changing solution for teams looking to realize the full value of real-world data: MapLab.

Key Challenges:

• 7-month average time across the industry to obtain actionable insights
• Inconsistent data sources used across teams can lead to misalignment
• Burdensome workflows and "swivel chair" processes create process complexity
• Complex analytics are difficult for business leaders to digest for fast decision-making
• Siloed teams hinder a collaborative insight workflow

Our Solution: MapLab Enterprise

Discover how MapLab bridges the gap between data scientists and business leads across the enterprise, offering a unified platform for seamless collaboration. Learn how this innovative solution:

• Starts with streamlined data that is cleaned, certified, normalized, and ready for use
• Empowers data scientists to focus on high-value analytics rather than tedious data cleaning
• Delivers actionable insights from day one to speed decision-making for a competitive edge

Live Demo: Experience the power of MapAI, our NLP assistant, as we demonstrate how any user can effortlessly define a patient cohort and get instant insights. Watch as this user then seamlessly transitions the analysis to a data scientist for more complex analytics, showcasing the versatility of our platform across various user environments - from no-code to high-code. Don't miss this opportunity to transform your healthcare data workflow and gain a competitive edge in the industry.

Speakers:
Laurent Bride - Chief Technology Officer, Komodo Health
Daniel Cohen - Principal Product Strategy Manager, Komodo Health
Lucy Bostwick - Product Manager, Developer Experience, Komodo Health
Julia Goebel - Chief Marketing Officer, Komodo Health

Advances in science and technology are enabling a new era in oncology diagnosis and treatment. At the same time, the data landscape is changing, influenced by social and government pressures as well as patients wanting to take more control of their own healthcare data. To deliver therapies most effectively to the patients that need them, oncology brands must understand how to best use the data available to stay ahead of the curve and understand the evolving oncology market.

Join Tom Morrison, Director of Real-World Data and Advanced Analytics at McKesson Compile, and Edward Stelmack, Senior Director of Customer Success at McKesson Compile, to delve into how to navigate challenges posed by this evolving data landscape on the oncology market.

In this webinar, we will review best practices for evaluating markets, identifying treatment-ready patients, and targeting healthcare professionals. Specifically, we’ll cover how to use real-world data and analytics to:

• Decipher emerging trends in the oncology market
• Up-level your patient journey analyses to find the right patients earlier
• Remove the gaps in understanding where and how patients receive therapy

Don't miss this opportunity to gain valuable insights and practical strategies to thrive in this dynamic space.

Speakers:
Thomas Morrison, PhD
Director, Real-World Data Analytics, McKesson Compile

Edward Stelmack
Senior Director, Customer Success, McKesson Compile

Join us for this transformative webinar: The Last Hurdle to Complete Patient Journeys: Revealing the Referral Path From Community Oncology into Teaching Hospitals/Academic Medical Center Regimens

This talk will unlock the hidden regimens of teaching hospitals/academic medical centers (AMCs) and their impact on oncology patient journeys. Don’t miss the opportunity to elevate your HCP, KOL, and account engagement with data-driven insights (below) from leading AMCs like Duke, Mayo Clinic, and UCLA, and uncover the untold stories behind oncology care:

• AMC/TH-based HCP activities
• New therapy adoption
• Line of therapy and switching patterns
• Community-to-AMC/TH referral relationships

Why? Empowering your team with actionable intelligence will enhance patient care strategies and improve treatment outcomes.

Why CareSet? Our unmatched Medicare data access and expert analysis bridges the gaps left by commercial claims, linking across all settings and sites of care, providing unparalleled visibility into oncology patient journeys and the doctors who treat them.

Speakers:
Ashish Patel
CEO and Founder, CareSet

Renu Gehring
Chief Architect of Data Science and Technology, CareSet

Today’s “New Normal” is a constant effort to optimally reach and engage rapidly changing customers by applying novel approaches to democratizing and transforming data. Join Nancy Phelan, SVP & Head of Customer Engagement (CE) at Trinity Life Sciences for an in-depth investigation of CE models that work, including insights from a new landscape study on the drivers and obstacles to achieving success when applying an omnichannel strategy. Attendees will gain insights and data to help lead their organizations and teams in navigating this “New Normal” that is here to stay.

Connecting with physicians is core to the success of any life sciences company. Today, with orchestrated suggestions on how to best personalize messaging across communication channels, many are improving engagement.

But sales teams are not always on board, which dilutes the impact of an omnichannel approach.

We’ve applied AI/ML techniques to a rare, recent use case of salesforce analytics in a global pharmaceutical enterprise. Our findings that could transform physician engagement:

• Do reps follow the suggestions from recommendation engines? We’ll show the disparity between suggestion and execution
• Why do reps’ actions differ to orchestrated suggestions? Uncover the underlying causes of behavior deviation
• How can you improve sales reps’ adoption of recommendation engines without overhauling your orchestration set up? The three steps to take

Whether you’re a brand manager, sales leader, or data scientist, join this webinar to improve the performance of your omnichannel orchestration strategy.

Generative AI (GenAI) is revolutionizing the life sciences industry, with innovative proofs of concept (POCs) and use cases emerging rapidly. The opportunity now lies in determining how to advance these innovations to production, achieve scale, and create meaningful impact.

We’ve analyzed GenAI projects across the pharma and biotech industries and identified six key opportunity areas for teams to address in order to make AI a significant value driver within their organizations.

Join BeiGene and Beghou experts for concrete examples and actionable approaches for: 

• Kickstarting GenAI implementation and prioritizing use cases to build momentum
• Building a strong tech foundation with optimal data infrastructure
• Ensuring high data quality, privacy, and input accuracy 
  Monitoring and improving the model to ensure high performance and responsible AI principles
• Navigating change management and enabling ownership
• Moving GenAI forward while stabilizing what’s already been built 

In the evolving pharmaceutical landscape, field sales and home office teams face unique challenges in reaching revenue goals. With harder-to-reach healthcare professionals (HCPs), an abundance of data that complicates brand performance analysis, and ever-changing competitive dynamics, the need for innovative solutions is greater than ever. Join us in exploring the transformative power of AI analytics in overcoming these hurdles and driving commercial success.

Field Sales Leaders should join this webinar to learn:

• Ways to utilize AI for expedited sales analysis and execution
• ML-based HCP targeting and accessible propensity modeling
• Approaches to improving market dynamic and competitive threats

Home Office Leaders (Brand, Insights, and Analytics Leads) should join this webinar to learn:

• Brand performance and competitor analysis using AI
• Strategies for leveraging subnational insights to inform targeted marketing and sales initiatives
• Practical applications and success stories of AI analytics enhancing brand strategies

Discover how leading pharmaceutical companies are harnessing AI to refine their commercial operations, improve field force effectiveness, and drive overall efficiency. Don’t miss this opportunity to gain valuable insights and learn how to apply advanced AI analytics to your commercial operations.

Speakers:

• Frank Armenate, Director, Field Systems and Projects, Novo Nordisk
• Nick Pinero, VP, Technical Solutions, Tellius

In an investigation aimed at grasping the nuanced experiences of cancer patients and their caregivers, we delved into vast data of online posts using advanced natural language processing (NLP) techniques. Our approach involved dissecting elements like medications, illnesses, and treatments into standardized frameworks. By employing entity relationship mapping, we untangled the connections among these elements as described in user-generated content.

Drawing upon Large Language Models (LLMs), we distilled the texts into narratives centered around diseases. Our study illuminates the emotional and informational needs of patients and caregivers and proposes a practical solution to address these needs effectively through advanced technology.

We are in the early stages of developing a chatbot that can effectively utilize our solution and provide accurate and empathetic responses to common inquiries from patients and caregivers.

Speakers:

• Rohit Marwah, Senior Principal Insights & Analytics, Definitive Healthcare
  Rohit Marwah is a seasoned Real-world Data Specialist, and Subject Matter Expert within the pharmaceutical, payer, and provider domains. With a robust background spanning over 15 years, he has spearheaded numerous sophisticated data analytics initiatives, shaping commercial, HEOR, payer, and provider strategies through the utilization of real-world evidence, social, and publication data. Currently serving in a dual capacity, Rohit Marwah assumes the role of Senior Principal of Advanced Analytics at Definitive Healthcare while also leading the Passport Patient Analytics Product. His academic credentials include a master’s degree in biotechnology and bioinformatics.
• Subrat Mishra, Lead Data Scientist, Definitive Healthcare
  Subrat Mishra is a data science expert with a specific focus on Natural Language Processing, Generative AI, Graph Algorithms, and various facets of advanced Machine Learning. With more than 13 years of experience, he has adept leadership in managing computing and data science teams, effectively leveraging complex real-world data to drive innovative solutions and insights. He is a Lead Data Scientist helping address and solve intricate business challenges with the application of cutting-edge AI/ML techniques. He holds a Master's Degree in Computer Science, with a specialization in Advanced Machine Learning Algorithms.