Webinars starting with K

The amount of data available across marketing channels has exploded in recent times, leading to information overload without true insights. Our panel of experts with extensive experience in storytelling and insight mining will discuss how complex data can deliver easily understandable insights that drive action.

Panelists:

• Robert (Bob) Allen, Lead, Worldwide Engagement & Channel Planning, US/Canada Oncology at Bristol Myers Squibb
• Lisa Hernandez, Senior Director, US Omnichannel Marketing, Daiichi Sankyo Inc.
• Siva Tallavajhala, Director, Omnichannel Mktg Innovation & Development COE, Menarini-Stemline
• Vandana Singh, Principal, Omnichannel Practice, Axtria
• Devesh Verma, Principal, Omnichannel expert, Axtria

A new era is dawning in analytics, but organizations must be thoughtful in what augmented analytics technologies they incorporate to achieve the holy grail – a one-stop-shop where users can connect to all data, easily share all the insights across the business and do this for real-time and batch use cases. In this live webinar, hear from two leading data and analytics technology experts as they discuss:

• What do the next generation business insights solutions look like and how augmented analytics technologies fit into this vision
• How this solution can be commercial ready and coexist in your current ecosystem
• Where people and process come into the picture and considerations from an organization's perspective
• The challenge of bringing this all together so business users and analysts will use its full potential

Layering in socioeconomic data with insights into the health needs and risk profile of market areas can help life sciences organizations make more informed decisions and optimize resources. With this insight, life sciences organizations can help to improve disease awareness and patient care programs that support HCP and HCOs. In this webinar, participants will:

• Explore an innovative approach to help better understand and manage health risk
• Learn how social, economic and environmental factors can impact health conditions and understand how to go beyond claims data for a more comprehensive view of the individual and health risks.
• Explore Social Determinants of Health and learn how using health attributes and risk scoring can impact health and outcomes
• Explore the commercial impact to life sciences organizations.

Presenters:

• Eric McCulley, LexisNexis Health Care
• Kelly Sborlini, LexisNexis Health Care

Medical claims data has long been a rich source of critical insight in guiding sales and marketing efforts. However, as competition has intensified, and as specialty markets have become more prevalent, the need for more timely medical claim insight has also grown. We will explore how near real time medical claims can help pharmaceutical companies gain competitive advantages. In this webinar, participants will:

• Uncover unexpected opportunities utilizing alerts
• Understand how to identify physicians who treat rare diseases
• Learn how to track and respond to physician utilization metrics

Presenters:

• Don DeStefano, LexisNexis Health Care
• Kelly Sborlini, LexisNexis Health Care

Given the global footprint of many life sciences organizations, a global transfer of value (TOV) reporting solution that is managed centrally but flexible to support regional and local needs is a must today. In this webinar, participants will explore best practices to consider in a global TOV reporting solution, including:

• How a highly configurable, hosted system can support the complex data management needs of life sciences organizations
• How to create consistent and effective transparency policies for global reporting
• Evaluation of cross-border consent with indirect payments and challenges that exist with cross border transactions
• How to manage, control and audit cross-border payments most efficiently
• Optimization resources to navigate global standards for data validation

Presenters:

• Theresa Greco, LexisNexis Health Care
• Greg Maynard, LexisNexis Health Care

Today’s health care landscape is comprised of highly complex, layered Integrated Delivery Networks (IDNs), which has led many life sciences organizations to shift toward account-based sales models. In this webinar, participants will:

Explore how the powerful combination of claims intelligence and provider demographic, affiliation and relationship data can help simplify and clarify markets made up of complex IDNs.

Hear a case study of how a major pharmaceutical company gained visibility into complex IDNs for a specialized market, resulting from promising capabilities that represent the future of life sciences market penetration strategies.

Presenters:

• Don DeStefano and Kelly Sborlini, LexisNexis Health Care