Keeping Omnichannel Marketing Analytics Simple

Description

The amount of data available across marketing channels has exploded in recent times, leading to information overload without true insights. Our panel of experts with extensive experience in storytelling and insight mining will discuss how complex data can deliver easily understandable insights that drive action.

Panelists:

• Robert (Bob) Allen, Lead, Worldwide Engagement & Channel Planning, US/Canada Oncology at Bristol Myers Squibb
• Lisa Hernandez, Senior Director, US Omnichannel Marketing, Daiichi Sankyo Inc.
• Siva Tallavajhala, Director, Omnichannel Mktg Innovation & Development COE, Menarini-Stemline
• Vandana Singh, Principal, Omnichannel Practice, Axtria
• Devesh Verma, Principal, Omnichannel expert, Axtria