Transforming your Content Supply Chain: Start small, Win Big!
Better understanding of content and content insights are moving the vision of transforming and optimizing the content supply chain closer to reality. Learn how to lead your organization toward a data- driven approach to marketing using the “right content” with Kate Greengrove, head of U.S. commercial strategic operations and capabilities, GSK, and Kumar Saurabh, global lead for content transformation, ZS.
They’ll discuss how companies can:
- Start small and bring incremental changes to the current ways of working
- Use data and insights to create and use high-performing content
- Predict content engagement even before deployment to enable better content planning .