2025 Annual Conference - Agenda

2025 Annual Conference • Hollywood, Florida • May 18-21

About the Annual Conference

The PMSA Annual Conference is a leading event for analytics professionals in the pharmaceutical and biotech industries. Since its inception, it has provided a platform for sharing innovative analytical methods, exploring emerging data sources, and discussing best practices that drive data-driven decision-making. Each year, the agenda focuses on critical topics such as predictive analytics, patient and payer insights, and sales force optimization. Attendees also gain valuable skills through sessions on mentoring, storytelling, and analytics talent development. As a cornerstone of PMSA’s mission, the conference fosters collaboration and innovation, advancing the role of analytics in improving healthcare outcomes.

Elevate Your Reach – Become a Sponsor:

Connect with 400+ Attendees: Engage with industry-leading speakers, from over 50 pharmaceutical and biotech companies, representing diverse regions across the United States and around the globe.
High-Impact Attendees: Attendees represent a balanced mix of manufacturers, suppliers, and functional areas, ensuring you connect with the right decision-makers and stakeholders.
Gain Year-Round Visibility: Extend your reach through pre- and post-conference activities, including newsletters, webinars, and a dedicated presence on the PMSA website.
Exclusive Networking Opportunities: Position your brand at the center of discussions with current and prospective leaders, fostering meaningful collaborations and connections within the PMSA community.

Need help securing approval to attend PMSA 2025? We’ve created a customizable Value to Attend letter to help you communicate the benefits of attending to your supervisor. The letter includes space to personalize key sessions you plan to attend, key contacts to connect with, and the overall ROI of attending. Don’t miss this chance to elevate your strategy and strengthen your case your case for attending — download the letter here to support your request.

Conference Headliners

Emily Chee, Former General Manager - Americas; Novartis Gene Therapies (Retired)

Emily has over 20 years of experience in the pharmaceutical industry. Most recently, she was General Manager at Novartis Gene Therapies overseeing this dynamic business in the US, Canada and Latin America. Early in her career she led a Management Science team at Novartis and also worked at ZS Associates. Emily enjoys traveling and earlier this year visited 7 countries in Asia.

David Corsaro, VP Escalent

For the past 25 years, David Corsaro has been the "go-to" guy in the business world when it comes to thinking outside the box on creativity and problem-solving. Additionally, David is an accomplished magician and mentalist, performing in 4 different off-Broadway magic shows in NYC and even appeared on the hit TV show “Penn & Teller: Fool Us”....and yes, he fooled them. Through the lens of magic, David will teach innovative ways to tackle your toughest business challenges.

Rachel Silvestrini, Vice President, Business Insights and Analytics, Eli Lilly and Company

Rachel Silvestrini, Ph.D. is the Vice President of Global Business Insights and Analytics (BI&A) at Eli Lilly and Company. In this role, Rachel leads a high-performing team of data engineers, data analysts, data scientists, ML engineers, and business integrators. Together, they deliver analytical insights and cutting-edge AI solutions that drive impactful business decisions in the commercial space. Before joining Eli Lilly and Company, Rachel was an Associate Professor at the Rochester Institute of Technology in Rochester, NY. She holds a Ph.D. and M.S. in Industrial Engineering from Arizona State University, and a B.S. in Industrial Engineering from Northwestern University.

SUNDAY, MAY 18, 2025
01:00 PM - 04:00 PM	Workshop 1: Sponsored by: MathCo More information coming soon. Speaker: TBD Workshop 2: Sponsored by: Axtria More information coming soon. Speaker: TBD Workshop 3: Sponsorship Available (Contact Us to Secure This Spot!) More information coming soon. Speaker: TBD
06:00 PM - 09:00 PM	Welcome Reception

MONDAY, MAY 19, 2025
07:30 AM - 08:30 AM	Breakfast
08:30 AM - 08:45 AM	Welcome & Opening Remarks
08:45 AM - 09:45 AM	Keynote Presentation: Unleashing your Creativity Enhance your impact with greater creativity. Learn about why creativity is critical, what kills creativity in the workplace today and how you can enable creativity for you and your team. Speaker: Emily Chee, Novartis
09:45 AM - 10:15 AM	Break and Vendor Fair Poster Judging and Viewing
10:15 AM - 10:50 AM	Breakout 1A: Strategies and Pitfalls on the Way to Dynamic Call Planning and Targeting More information coming soon. Speakers: David Wood, Axtria; Raj Chourasia, Axtria Breakout 1B: Knowledge Graph Infused Natural Language to SQL with Domain Adapted LLM for Patient Data More information coming soon. Speakers: Sameer Saraf, McKesson Compile; Bharath Bommakanti McKesson Compile
10:50 AM - 11:25 PM	Breakout 2A: Predicting Patient Drop-offs and Implementing Personalized Proactive Interventions to Maximize Persistency More information coming soon. Speakers: Sagar Aswani, ZS Associates; Tom Nowlan, Jazz Pharmaceuticals Breakout 2B: Data Strategy for Next Generation AI Driven Analytics More information coming soon. Speakers: Vasu Taunk, Datazymes Inc.; Jacqueline Markle, Sage Therapeutics
11:25 AM - 12:00 PM	Breakout 3A: Decoding the Buzz: Leverage Generative AI in Social Listening for Pharma Conference Insights More information coming soon. Speakers: Pramod Mudlapur, Indegene; Jyothi Krishna Kommineni, Novo Nordisk Breakout 3B: Leveraging the Power of Design Thinking More information coming soon. Speaker: Lynne Erickson, Merck
12:00 PM - 01:00 PM	Lunch and Vendor Fair
01:00 PM - 01:45 PM	Spotlight Session: Problem Solving Like A Magician Everyone wants you to “think outside the box.” But to truly give yourself a competitive advantage and lead in the business world, you must approach problem-solving to invent an entirely new box. Welcome David Corsaro. For the past 25 years, David has been the "go-to" guy in the business world regarding creativity and problem-solving. Additionally, David is an accomplished magician and mentalist, performing in 4 different off-Broadway magic shows in NYC as well as the world-famous Magic Castle in Los Angeles and he even appeared on the hit TV show “Penn & Teller: Fool Us”....and yes, he fooled them. In David’s seminar, “Problem-Solving like a Magician”, you will not only learn how a piece of magic works but more importantly you will learn WHY it works and how you can take the principles of psychology and neuroscience and apply them to your business challenges. Speaker: David Corsaro, VP Escalent
01:45 PM - 02:35 PM	General Session 1: An Orchestration Strategy Framework for AI-Driven Optimization of Digital Outreach for HCPs More information coming soon. Speakers: Peter Moutvic, Axtria; Mehul Shah, Basuch+Lomb
02:35 PM - 03:05 PM	Track 4A: GenAI-based HCP Segment Avatars: Interactive Sales Training Tools with Context More information coming soon. Speakers: Nabha Subramanya, Trinity Life Sciences; Amod Athavale, Trinity Life Sciences Breakout 4B: Enhancing Patient Cohort Analysis with Generative AI More information coming soon. Speaker: Avgoustinos Filippoupolitis, IQVIA
03:05 PM - 03:25 PM	Break and Vendor Fair
03:25 PM - 04:05 PM	General Session 2: Dynamic Personalization: Maximizing HCP Engagement Using a Generalized Reinforcement Learning Framework More information coming soon. Speakers: Yunpeng Liu-Lupo, Bristol Myers Squibb; Ethan Poris, Bristol Myers Squibb
04:05 PM - 04:30 PM	Annual Member Meeting More information coming soon.
04:30 PM - 05:45 PM	Poster Judging and Happy Hour
06:00 PM - 09:00 PM	Beachside Monday Night Social Event

TUESDAY, MAY 20, 2025
07:30 AM - 08:30 AM	Breakfast
08:30 AM - 08:45 AM	Day 2 Welcome and Lifetime Achievement Award
08:45 AM - 09:45 AM	Keynote Presentation: Potential and Pitfalls of AI This talk explores the transformative potential and challenges of Artificial Intelligence (AI). AI can analyze large datasets and predict consumer behavior, revolutionizing personalized marketing with precise targeting. The discussion covers examples of improved advertising outcomes, in both efficiency and effectiveness, due to AI. However, issues like data privacy, algorithmic bias, and loss of human interaction pose significant challenges. The talk provides a balanced view of AI's opportunities and challenges, emphasizing the need for human intelligence to maximize AI's benefits through ethics, creativity, and empathy. Speaker: Rachel Silvestrini, Eli Lilly and Company
09:45 AM - 10:30 AM	General Session 3: Bringing HI (Human Intelligence) to Pharma Data AI: Fixing Data before AI/Analytics In the talk we will discuss how AI/LLMs often produce wrong results because data is not representative and misleading. We propose HI approach to fix the data first before it goes into the AI/LLM systems. Learning Objectives: Generative AI - Explores applications of generative AI, including synthetic data creation and personalized healthcare insights, reflecting the latest in advanced analytics. Machine Learning - Focuses on machine learning models and techniques that drive automation, enhance predictive accuracy, and support data-driven decision-making. Predictive Analytics - Highlights the use of predictive techniques to anticipate trends, optimize patient outcomes, and improve strategic decision-making across pharma. Data Strategy - Focuses on structuring and managing data to support analytics and AI, ensuring accessibility and quality across systems. Speaker: Igor Rudychev, Johnson & Johnson
10:30 AM - 10:50 AM	Break and Vendor Fair
10:50 AM - 11:25 AM	Track 5A: GenAI Disease Area Expert Imagine a comprehensive data and insights repository on all things CML… a digital super Disease Area Expert! We compiled all market research content over the last two years and used genAI to synthesize the data and build a patient journey. Once tested and validated, this formed the backbone of our digital Disease Area Expert (DAE). We can now use the digital DAE to get instant answers to a range of questions that we constantly grapple with – testing of multiple TPPs, impact of new Takeda and competitor data readouts, drivers and barriers, identifying untapped opportunity areas etc. – eventually we should also be able to run sensitivity analysis on sales and marketing tactics! We started with market research for our pilot and over time we will layer in additional primary and secondary data such as publications, market access and pricing research, conference abstracts, competitive intelligence, etc., and eventually data from legitimate external CML websites. The Virtual super DAE is a “live” application that will continue to learn and evolve as we layer in external publications and additional work, ensuring insights are always up to date with the latest data. Learning Objectives: Generative AI - Explores applications of generative AI, including synthetic data creation and personalized healthcare insights, reflecting the latest in advanced analytics. Machine Learning - Focuses on machine learning models and techniques that drive automation, enhance predictive accuracy, and support data-driven decision-making. Storytelling - Emphasizes crafting impactful data narratives that engage and inform stakeholders through visualization and clear messaging. Speakers: Ajay Chandwani, Takeda Pharmaceuticals; Clara Gabbay, ZS Associates Track 5B: Luxturna Gene Therapy in Inherited Vision Loss: Clinical Outcomes and Agentic AI-Driven Analytics More information coming soon. Speaker: Vikash Verma, OPTUM
11:20 AM - 12:00 PM	Track 6A: Machine Learning-Powered Launch Planning and Optimization Toolkit More information coming soon. Speakers: Theresa Britt, Otsuka America Pharmaceutical, Inc.; Anum Abid, Axtria Track 6B: Leveraging Agentic AI: Accelerate Insights Generation in Natural Language More information coming soon. Speakers: Guillaume Coter, Komodo Health; Marie-Alice Blete, Komodo Health
12:00 PM - 01:15 PM	Lunch and Vendor Fair Women in Analytics Luncheon - Panel
01:15 PM - 02:15 PM	Panel More information coming soon. Speakers: Ajit Menon, Johnson & Johnson; Ewa Kleckzyk, Target RWE
02:15 PM - 03:00 PM	General Session 4: Transformative Approaches in Cardiometabolic Patient journey understanding: A Holistic Perspective The landscape of cardiometabolic disease management is shifting with the introduction of GLP-1 receptor agonists, SGLT2 inhibitors, and innovative weight-loss medications. However, the interconnectedness of conditions such as hypertension, diabetes, and obesity requires a holistic patient management approach. As healthcare research pivots toward personalized (n=1) strategies, traditional disease-focused methods may overlook the broader relationships between these conditions. The primary objective of our initiative was to develop a data-driven framework using Claims and Social Determinants of Health (SDoH) data to identify and quantify patient journey archetypes among approximately 100 million patients with diabetes, obesity, and ASCVD, which reflects variations in clinical characteristics, treatment adherence, and SDoH factors. This initiative has fostered strategic alignment among stakeholders, revealing intervention opportunities to enhance patient support, address care gaps, and improve health equity. By aligning patient and healthcare professional archetypes, we created a Market map for personalized marketing strategies, demonstrating Novo Nordisk's commitment to advancing patient-centered care in the cardiometabolic field. Learning Objectives: Machine Learning - Focuses on machine learning models and techniques that drive automation, enhance predictive accuracy, and support data-driven decision-making. Storytelling - Emphasizes crafting impactful data narratives that engage and inform stakeholders through visualization and clear messaging. Speakers: Yan Hu, Novo Nordisk; Ayush Chauhan, ZS Associates
03:00 PM - 03:20 PM	Break and Vendor Fair
03:20 PM - 03:50 PM	Track 7A: Revolutionizing Pharma Commercial through Gen AI More information coming soon. Speakers: Arunkumar Arjunan, Agilisium Consulting LLC; Balakrishnan Ayyappan, Agilisium Consulting LLC Track 7B: TBD More information coming soon. Speaker: TBD
03:50 PM - 04:25 PM	Track 8A: Reaching the Unreached: Advancing Media Profiling for Healthcare Brands More information coming soon. Speakers: Karin Hayes, OptimizeRx; Stacey Levas, OptimizeRx Track 8B: AI Agentic Networks for Commercial Life Science Analytics More information coming soon. Speakers: Ira Haimowitz, Deloitte Consulting; Ryan Hoffmeister, Deloitte Consulting
04:30 PM - 05:30 PM	Networking Happy Hour

WEDNESDAY, MAY 21, 2025
07:30 AM - 08:30 AM	Breakfast
08:30 AM - 08:45 AM	Final Day Announcements
08:45 AM - 09:30 AM	General Session 5: Early Patient Diagnosis Prediction - AI/ML Approach Based on Risk Factors - Cancer/Rare Diseases More information coming soon! Speakers: Abhishek Pandey, AstraZeneca; Balaji Ramesh Polepalli, AstraZeneca
09:30 AM - 10:00 AM	Track 9A: GenAI Journey For VoKOL Sentiment Analysis More information coming soon! Speakers: Shubhendu Pyne, Tiger Analytics; Abhishek Sinha,Sage Therapeutics Track 9B: Your Analytics-Ready PLD Data has Alarmingly too many Patient Duplicates More information coming soon! Speakers: Jean Patrick Tsang, Bayser Consulting; Krishna Kumar, BeiGene
10:00 AM - 10:35 AM	Track 10A: Leveraging Unsupervised Learning and GenAI for Physician Segmentation: Using Consumer Data for Personalized Engagement More information coming soon! Speakers: Ramaa Nathan, EVERSANA Life Sciences; Mahendra Nayak, EVERSANA Life Sciences Track 10B: Building and Actioning Your AI Roadmap: Balancing Impact, Complexity, and Resource Constraints More information coming soon! Speakers: Yair Markovits, Beghou Consulting; Amish Dhanani, Beghou Consulting
10:35 AM - 10:50 AM	Break
10:50 AM - 11:35 AM	General Session 6: TBD More information coming soon! Speaker: TBD
11:35 AM - 12:20 PM	General Session 7: Unification with Structured Data Cataloging and Management for Analysts and Business Users More information coming soon! Speakers: Guneesh Bhatia, Daiichi Sankyo; Rajesh Choudhary, Axtria
12:20 PM - 12:40 PM	Conference Wrap-Up and Prize Giveaways