2020 Annual Conference

2020 Annual Conference • Virtually • December 3-4

Conference Sponsors


11:00 AM - 11:15 AM

Open & Welcome

11:15 AM - 12:00 PM

From GDPR to CCPA – What Data Can Data Scientists Touch? And How?

Speaker: Jessica Santo - Kantar Health

12:00 PM - 01:00 PM

Break with Exhibits

01:00 PM - 01:45 PM

Traditional Approach vs. Machine Learning Case Study: Pulmonary Arterial Hypertension Targeting

Speakers: Rung-Chuan Lin – Bayser; Tanya Kulkarni – J&J

01:45 PM - 02:00 PM

Break with Exhibits

02:00 PM - 02:45 PM

Predicting Elasticities to Measure Sales Impact

Speaker: Pfizer Pharmaceuticals

02:45 PM - 03:00 PM

Break with Exhibits

03:00 PM - 03:45 PM

Exploiting Interconnection with Dynamical System Information to Enhance Forecasting Accuracy by Gaussian Processes in Real Word Application

Speakers: Li Zhou, IQVIA; Yunlong Wang, IQVIA

03:45 PM - 04:00 PM

Break with Exhibits

04:00 PM - 04:45 PM

Story Before Content

Speaker: Scott Hull

05:30 PM - 06:00 PM

Networking - PMSA Mentorship


11:00 AM - 11:45 AM

Enhancing Prescriber Targeting with Applied Payer Metrics

Speaker: Michael Venters - Symphony Health

11:45 AM - 01:00 PM

Break with Exhibits

01:00 AM - 01:45 AM

NextGen Promotional Response Modeling

Speakers: Nilesh Kadam, ZS; Omer Hancer, ZS

01:45 PM - 02:00 PM

Break with Exhibits

02:00 PM - 02:45 PM

Real time approach to accelerate product launch through the faster diffusion of information in the physician networks using AI/ML and AI based promotion response models.

Speakers: Igor Rudychev, Novartis; Kilian Weiss, Veeva

02:45 PM - 03:00 PM

Break with Exhibits

03:00 AM - 03:45 AM

Optimizing Promotion Channel Sequence and Cadence

Speaker: Paulomi Patel, Analytical Wizard

03:45 PM - 04:00 PM

Break with Exhibits

04:00 AM - 04:45 AM

Assessing the effectiveness of electronic medication adherence intervention strategies using statistical matching techniques to make observational EHR and claims patient data more "experiment-like"

Speaker: Daniel Garmat, DrFirst

04:45 PM - 05:00 PM

Closing Remarks


Patient-Level Data for HCP Targeting Using Predictive Modeling

Raghavender Raghavan, AVP, Sales Planning & Analytics, Allergan Harshad Chiddarwar, Director

Enhancing Model Interpretability and Accuracy for Disease Progression Prediction via Phenotype-Based Patient Similarity Learning

Yue Wang, Consultant, Advanced Analytics, IQVIA; Robert Steen, Senior Principal, Oncology Real World Insights, IQVIA; Li Zhou, Sr. Principal, Advanced Analytics, IQVIA

Mapping Referral Networks for Exploration of Commercial Network Interventions

Teis Kristensen, Senior Associate, Axtria Inc.

Empowering Clinical Decisions Using Machine Learning Prediction of Prognostic Biomarkers for Patient Disease Progression

Ariel Han, Senior Consultant, Commercial Effectiveness, Symphony Health Solutions; Ewa J. Kleczyk, PhD, Vice President, Symphony Health Solutions; Ramachandra Bendre, Senior Analytics Manager, Symphony Health Solutions; Vikram Singh, Principal, Commercial Effectiveness, Symphony Health Solutions

Analog Intelligence: Growing Both Players in a Duopoly Marketing

Haejin Chung, Vice President, Commercial Operations, Seqirus; Debbie Glick, CEO, Cello Health Advantage Inc.

Decentralized Federated Learning for Electronic Health Records

Jon Ruffin, Sr. Consultant Advanced Analytics, IQVIA; Christina Mack, VP Epidemiology and Clinical Evidence, IQVIA