2020 Annual Conference
Conference Sponsors
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THURSDAY, DECEMBER 3, 2020 |
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11:00 AM - 11:15 AM |
Open & Welcome |
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11:15 AM - 12:00 PM |
From GDPR to CCPA – What Data Can Data Scientists Touch? And How? Speaker: Jessica Santo - Kantar Health |
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12:00 PM - 01:00 PM |
Break with Exhibits |
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01:00 PM - 01:45 PM |
Traditional Approach vs. Machine Learning Case Study: Pulmonary Arterial Hypertension Targeting Speakers: Rung-Chuan Lin – Bayser; Tanya Kulkarni – J&J |
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01:45 PM - 02:00 PM |
Break with Exhibits |
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02:00 PM - 02:45 PM |
Predicting Elasticities to Measure Sales Impact Speaker: Pfizer Pharmaceuticals |
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02:45 PM - 03:00 PM |
Break with Exhibits |
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03:00 PM - 03:45 PM |
Exploiting Interconnection with Dynamical System Information to Enhance Forecasting Accuracy by Gaussian Processes in Real Word Application Speakers: Li Zhou, IQVIA; Yunlong Wang, IQVIA |
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03:45 PM - 04:00 PM |
Break with Exhibits |
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04:00 PM - 04:45 PM |
Story Before Content Speaker: Scott Hull |
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05:30 PM - 06:00 PM |
Networking - PMSA Mentorship |
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FRIDAY, DECEMBER 4, 2020 |
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11:00 AM - 11:45 AM |
Enhancing Prescriber Targeting with Applied Payer Metrics Speaker: Michael Venters - Symphony Health |
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11:45 AM - 01:00 PM |
Break with Exhibits |
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01:00 AM - 01:45 AM |
NextGen Promotional Response Modeling Speakers: Nilesh Kadam, ZS; Omer Hancer, ZS |
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01:45 PM - 02:00 PM |
Break with Exhibits |
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02:00 PM - 02:45 PM |
Real time approach to accelerate product launch through the faster diffusion of information in the physician networks using AI/ML and AI based promotion response models. Speakers: Igor Rudychev, Novartis; Kilian Weiss, Veeva |
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02:45 PM - 03:00 PM |
Break with Exhibits |
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03:00 AM - 03:45 AM |
Optimizing Promotion Channel Sequence and Cadence Speaker: Paulomi Patel, Analytical Wizard |
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03:45 PM - 04:00 PM |
Break with Exhibits |
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04:00 AM - 04:45 AM |
Assessing the effectiveness of electronic medication adherence intervention strategies using statistical matching techniques to make observational EHR and claims patient data more "experiment-like" Speaker: Daniel Garmat, DrFirst |
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04:45 PM - 05:00 PM |
Closing Remarks |
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POSTERS |
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Patient-Level Data for HCP Targeting Using Predictive Modeling Raghavender Raghavan, AVP, Sales Planning & Analytics, Allergan Harshad Chiddarwar, Director |
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Enhancing Model Interpretability and Accuracy for Disease Progression Prediction via Phenotype-Based Patient Similarity Learning Yue Wang, Consultant, Advanced Analytics, IQVIA; Robert Steen, Senior Principal, Oncology Real World Insights, IQVIA; Li Zhou, Sr. Principal, Advanced Analytics, IQVIA |
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Mapping Referral Networks for Exploration of Commercial Network Interventions Teis Kristensen, Senior Associate, Axtria Inc. |
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Empowering Clinical Decisions Using Machine Learning Prediction of Prognostic Biomarkers for Patient Disease Progression Ariel Han, Senior Consultant, Commercial Effectiveness, Symphony Health Solutions; Ewa J. Kleczyk, PhD, Vice President, Symphony Health Solutions; Ramachandra Bendre, Senior Analytics Manager, Symphony Health Solutions; Vikram Singh, Principal, Commercial Effectiveness, Symphony Health Solutions |
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Analog Intelligence: Growing Both Players in a Duopoly Marketing Haejin Chung, Vice President, Commercial Operations, Seqirus; Debbie Glick, CEO, Cello Health Advantage Inc. |
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Decentralized Federated Learning for Electronic Health Records Jon Ruffin, Sr. Consultant Advanced Analytics, IQVIA; Christina Mack, VP Epidemiology and Clinical Evidence, IQVIA |
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