Measuring the Impact of Near Real-Time Medical Claims to Target Physicians with Newly Diagnosed Patients

Description

As health care technology evolves, medical claims data is becoming more rapidly available. This shift has opened a door to new and innovative ways of using daily and weekly claims feeds to derive key insights and enable more agile sales and marketing teams.

Through the use of near real-time medical claims in this way, we will explore how pharmaceutical companies can engage the right HCP at the right time, deliver the right message for their product, and drive sales with an early competitive advantage.

Presenters:

• Abigail Bernardi, LexisNexis® Risk Solutions – Health Care