How to Get Sales Reps on Board With Your Omnichannel Orchestration Strategy

Description

Connecting with physicians is core to the success of any life sciences company. Today, with orchestrated suggestions on how to best personalize messaging across communication channels, many are improving engagement.

But sales teams are not always on board, which dilutes the impact of an omnichannel approach.

We’ve applied AI/ML techniques to a rare, recent use case of salesforce analytics in a global pharmaceutical enterprise. Our findings that could transform physician engagement:

• Do reps follow the suggestions from recommendation engines? We’ll show the disparity between suggestion and execution
• Why do reps’ actions differ to orchestrated suggestions? Uncover the underlying causes of behavior deviation
• How can you improve sales reps’ adoption of recommendation engines without overhauling your orchestration set up? The three steps to take

Whether you’re a brand manager, sales leader, or data scientist, join this webinar to improve the performance of your omnichannel orchestration strategy.