How to Derive Payer Insights from Specialty Pharmacy Data
Description
With more and more specialty pharmacy products being launched (and in the pipeline) utilizing a combination of sophisticated distribution, complex dosing & administration, and high cost and high touch patient services requirements, the reliance of pharmaceutical manufacturers on specialty pharmacy is only getting stronger.
Understanding the payer’s influence on patients access and adherence to medications is also becoming increasingly important as various payers look to implement utilization management tools for high cost medications; this can significantly impact not only the patient’s brand experience but also the overall utilization of the medication.
It is more critical than ever for analytics teams to understand the power and control that payers are having on their brands, and which policies can hurt or help them in the marketplace. Rising pressures on margins have led to the prioritization of predictive analytics, as organizations look for insights to support commercial decision making.
Join this webinar to hear how one organization created a process for connecting BIN/PCN/Group Identifiers to unlock payer information and connect data sources to create a holistic data mart. Hear their case study and understand actions taken by one organization to:
- Analyze copay card buy downs by plan
- Make impactful decisions on payer contracting
- Develop refined forecast models
Presenters:
- Ashwin Athri, MBA, SVP, Commercial Data Management, Precision Xtract