HCP Engagement and Digital Strategy Relook


As the stakes get higher for pharma companies vying for a physician’s time, HCP preferences need to be closely monitored to justify their investments in the channel mix. The sustained demand for medical representatives over the years has forced many manufacturers to rethink the effectiveness of their digital channels and raise questions about the way forward. This webinar takes a look at how HCP behavior has changed over the last few years, what new parameters influence prescription and why pharma companies should relook at their website quality to support physicians.


  • Mike Steward, Chief Analytics Officer, Indegene

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