Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach


Even as digital investments increase, the field force remains the primary means of customer engagement for pharma companies and is their biggest promotional investment. As a means of providing guidance to the field, traditional call planning occurs infrequently and in cycles, oftentimes failing to incorporate the latest data available to drive rep activity and customer interactions. Dynamic Targeting leverages digital investments by bringing data and insights to the field force in a more timely manner, enabling more real-time, data driven decisions. Using the latest customer and data insights, Dynamic Targeting provides clear, effective, guidance to empower field teams to optimize brand reach and drive exceptional customer engagement.

In this webinar, we will explore the following with industry leaders Stephanie Odutola and Owen Morris from AstraZeneca:

  • Laying the groundwork: defining Traditional Call Planning, Next Best Action, and Dynamic Targeting
  • Ensuring stakeholder buy-in
  • Evolving the Commercial Operations function to support Dynamic Targeting
  • Overcoming the barriers to Dynamic Targeting adoption
  • Measuring the impact of Dynamic Targeting
  • Making the leap from Dynamic Targeting to full Omnichannel Orchestration

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