---
title: "What Are You Not Seeing? Navigating Nuanced Patient Journeys with SDOH-Enriched RWD"
description: ""
url: "https://pmsa.org/webinars/webinar-archive/item/what-are-you-not-seeing-navigating-nuanced-patient-journeys-with-sdoh-enriched-rwd?category_id=31"
date: "2026-06-14T21:27:57+00:00"
language: "en-GB"
---

#  What Are You Not Seeing? Navigating Nuanced Patient Journeys with SDOH-Enriched RWD

### Description

Mapping the patient journey has become more complex, but also more critical to understand what is actually happening in the treatment or therapeutic landscape. This webinar will explore how leveraging PurpleLab’s integrated data sources, including claims and Social Determinants of Health (SDOH), can unlock critical insights for commercial, market access, and medical affairs teams.

To quickly identify actions and strategy shifts that help drive adoption and improve outcomes, we will use an oncology example of uncovering nuanced patient experiences, including treatment pathways, adherence trends, and transitions in care.

**Speakers:**
Stephan Dunning, Sr. Director, RWE Solutions, PurpleLab

**Moderator:**
Matt Weinreb, VP of Business Development, Life Sciences

### Sponsored by:

PurpleLab

### Back to:

[Webinars](https://pmsa.org/webinars/webinar-archive) | [PurpleLab](https://pmsa.org/webinars/webinar-archive/category/purplelab)

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