---
title: "Transforming Digital Pharma Engagement: Marketing-led, AI-driven Omnichannel Strategies"
description: ""
url: "https://pmsa.org/webinars/webinar-archive/item/transforming-digital-pharma-engagement-marketing-led-ai-driven-omnichannel-strategies?category_id=3"
date: "2026-06-14T21:28:17+00:00"
language: "en-GB"
---

#  Transforming Digital Pharma Engagement: Marketing-led, AI-driven Omnichannel Strategies

### Description

How can pharmaceutical companies create standout customer experiences aligned with their strategic imperatives in an era of information overload? In this webinar, ZS experts reveal how AI and advanced analytics are reshaping omnichannel engagement through dynamic next best action frameworks. By leveraging predictive insights, dynamic content personalization, and real-time optimization under sales and marketing guardrails, organizations are driving measurable improvements in brand performance, HCP engagement and patient outcomes. Join us as we explore how leading companies are navigating this transformative landscape—and discuss the implications of generative AI in elevating digital pharma experiences.

**Speakers:**
Omer Hancer, Principal - ZS
Praveen Chaudhary, Associate Principal – ZS

**Moderator:**
Jared Keckeisen, Senior Event Marketing Associate - ZS

### Sponsored by:

ZS

### Back to:

[Webinars](https://pmsa.org/webinars/webinar-archive) | [ZS](https://pmsa.org/webinars/webinar-archive/category/zs)

## Schema

```json
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://pmsa.org"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "Webinar Archive",
            "item": "https://pmsa.org/webinars/webinar-archive"
        },
        {
            "@type": "ListItem",
            "position": 3,
            "name": "ZS",
            "item": "https://pmsa.org/webinars/webinar-archive/category/zs"
        },
        {
            "@type": "ListItem",
            "position": 4,
            "name": "Transforming Digital Pharma Engagement: Marketing-led, AI-driven Omnichannel Strategies",
            "item": "https://pmsa.org/webinars/webinar-archive/item/transforming-digital-pharma-engagement-marketing-led-ai-driven-omnichannel-strategies"
        }
    ]
}
```

```json
{
    "@context": "https://schema.org",
    "@type": "Article",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://pmsa.org/webinars/webinar-archive/item/transforming-digital-pharma-engagement-marketing-led-ai-driven-omnichannel-strategies"
    },
    "headline": "Transforming Digital Pharma Engagement: Marketing-led, AI-driven Omnichannel Strategies",
    "description": "How can pharmaceutical companies create standout customer experiences aligned with their strategic imperatives in an era of information overload? In this webinar, ZS experts reveal how AI and advanced analytics are reshaping omnichannel engagement through dynamic next best action frameworks. By leveraging predictive insights, dynamic content personalization, and real-time optimization under sales and marketing guardrails, organizations are driving measurable improvements in brand performance, HCP engagement and patient outcomes. Join us as we explore how leading companies are navigating this transformative landscape—and discuss the implications of generative AI in elevating digital pharma experiences. Speakers:Omer Hancer, Principal - ZSPraveen Chaudhary, Associate Principal – ZS Moderator:Jared Keckeisen, Senior Event Marketing Associate - ZS",
    "image": {
        "@type": "ImageObject",
        "url": "https://pmsa.org/_resources/images/zoo/webinars/2025/01-15-25-Transforming.webp"
    },
    "publisher": {
        "@type": "Organization",
        "name": "Pharmaceutical Management Science Association",
        "logo": {
            "@type": "ImageObject",
            "url": "https://pmsa.org//images/gsd.png"
        }
    },
    "author": {
        "@type": "Person",
        "name": "Paul Scarnegie",
        "url": "https://pmsa.org/webinars/webinar-archive/item/transforming-digital-pharma-engagement-marketing-led-ai-driven-omnichannel-strategies?category_id=3"
    },
    "datePublished": "2025-01-15T00:00:00+00:00",
    "dateCreated": "2025-01-15T00:00:00+00:00",
    "dateModified": "2025-10-26T22:50:04+00:00"
}
```