---
title: "Application of Analytical Models in Commercial Deployment and Operations: Current State and Evolving Industry Trends"
description: ""
url: "https://pmsa.org/webinars/webinar-archive/item/application-of-analytical-models-in-commercial-deployment-and-operations-current-state-and-evolving-industry-trends?category_id=5"
date: "2026-06-14T22:55:05+00:00"
language: "en-GB"
---

#  Application of Analytical Models in Commercial Deployment and Operations: Current State and Evolving Industry Trends

### Description

There is a lot of focus and investment in developing multiple analytical models each year by Insights and Analytics (I&A) teams. However, only a select few models are making the cut and being leveraged for translating strategy into actionable deployment. The objective of this webinar session is to provide an overview of various popular analytical models being leveraged across the Pharma Commercial Operations value chain. Additionally, the evolution/emerging industry trends will be addressed.

Presenters:

- Vineet Rathi, Principal, Axtria
- Erik Christianson, Director, Axtria

### Sponsored by:

Axtria

### Back to:

[Webinars](https://pmsa.org/webinars/webinar-archive) | [Axtria](https://pmsa.org/webinars/webinar-archive/category/axtria)

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