---
title: "5 Ways to Transform Your Approach to Data-Driven Media Planning"
description: ""
url: "https://pmsa.org/webinars/webinar-archive/item/5-ways-to-transform-your-approach-to-data-driven-media-planning"
date: "2026-06-14T21:23:49+00:00"
language: "en-GB"
---

#  5 Ways to Transform Your Approach to Data-Driven Media Planning

### Description

As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available, most “data driven” strategies still contain assumptions and uncertainties that can undermine advertising performance and lead to wasted spend, missed patients, and competitive disadvantages.

This webinar examines how integrating quantitative data on condition and market-specific, de-identified patients with their media preferences, interests, and demographics can generate insights that enhance patient engagement, inform media investments, and strengthen advertising effectiveness.

**Speakers:**
Karin Hayes, SVP, Analytics & Insights - OptimizeRx
Mike Czuba, Vice President, Head of Account Planning - AbelsonTaylor

**Moderator:**
Megan Solimine, SVP Sales - OptimizeRx

### Sponsored by:

OptimizeRx

### Back to:

[Webinars](https://pmsa.org/webinars/webinar-archive) | [OptimizeRx](https://pmsa.org/webinars/webinar-archive/category/optimizerx)

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