2017 PMSA Winter Symposium Presentations

Revolutionize Healthcare Business Insights with Real World Data

January 12-13, 2017
Hilton San Diego Gaslamp Quarter
San Diego, California

Click on the title of each session to download the presentation.


Thursday, January 12

7:00 am - 8:00 am Breakfast

8:00 am - 9:30 am Where Real World Data is Heading and Why It Matters to You
JP Tsang, PhD & MBA (INSEAD), President, Bayser
Shunmugam Mohan, Principal Consultant, Bayser
9:30 am - 9:45 am Break

9:45 am - 10:45 am Next Generation Clinical Development
Luke Dunlap, Sr. Principal, QuintilesIMS
10:45 am - 11:45 am Understanding Variations in Care Using Public and RWE Data
Bo Zhang, Vice President of Data Science, Twine Analytics
Prasanna Sridharan, COO, Twine Analytics and CEO, 159 solutions

11:45 am - 1:00 pm Lunch

1:00 pm - 2:00 pm Leveraging a Common Data Model to Speed Up Evidence-Based Decision-Making
Priya Sapra, Chief Product Officer, SHYFT Analytics
2:00 pm - 3:15 pm Data Aggregation Strategy for Complex Markets: Focus on Academic and Institutional Insights to Increase Coverage and Value
Paul Cariola, Sr. Principal, QuintilesIMS
3:15 pm - 3:30 pm Break

3:30 pm - 4:45 pm Leveraging Predictive Analytics and Real-World Data to Address Challenging Problems in Health Care
John Rigg, Sr. Principal, QuintilesIMS
5:30 pm - 6:30 pm Reception

Friday, January 13

7:30 am - 8:30 am Breakfast

8:30 am - 9:30 am Bringing the Patients Back In
Sandy Balkin, Ph.D., Senior Director, Global Insights & Analytics, Sanofi US
John Hartman, Ph.D., Head, Predictive Analytics, Phoenix Marketing International
9:30 am - 9:45 am Break

9:45 am - 11:30 am WORKSHOP: Deep Dive Into Real World Data
Randy Risser, Principal, Axtria
Sudeep Saha, Sr. Director, Axtria
11:30 am - 1:00 pm Lunch

1:00 pm - 3:00 pm WORKSHOP: Deep Dive Into Real World Data continued
Randy Risser, Principal, Axtria
Sudeep Saha, Sr. Director, Axtria
3:00 pm Wrap Up


Sandy D. Balkin, Ph.D., Senior Director, Global Insights & Analytics, Sanofi US
Sandy D. Balkin, Ph.D. is Senior Director, Global Insights & Analytics with Sanofi. His responsibilities include the identification of opportunities and risks associated with commercial products, pipeline candidates and new business opportunities, leading the design and delivery of research uncovering unique and actionable customer-centric insights from large complex data sets, and for the identification, development and scaling of new data and analytic capabilities across the Company.

Sandy brings over 15 years of pharmaceutical industry experience building and leading forecasting and business analytic functions at companies including Pfizer, Boehringer-Ingelheim, and Aptus Health.

Paul Cariola, Senior Principal, Oncology Commercial Effectiveness, QuintilesIMS
Paul has more than eighteen years of experience in pharmaceutical marketing and marketing research, business development and consulting; with 11 years experience with QuintilesIMS (SDI) and more than 15 years of patient level data analytics. He is an expert in Oncology Data for use in sales, marketing and commercial strategy. Paul has executed numerous projects and client consulting in Oncology – with over 30 different tumor types and specialized solutions in complex market strategies and insights. Specific QuintilesIMS insights/client partnerships include pipeline analysis, sales targeting, KPI development, promotional evaluation, market entry strategies, licensing/partnership assessments, and RWE platform development and execution.

Paul holds a BS in Accounting and Risk Management from Temple University. He has been a guest speaker at multiple marketing, marketing sciences, and patient level data specific events. Prior to his time with QuintilesIMS, Paul managed the immunology market research group for Wyeth Pharmaceuticals with an emphasize on biologic analysis and multi channel markets.

Luke Dunlap, MS, Senior Principal, RWES, QuintilesIMS
Luke Dunlap is a Senior Principal in QuintilesIMS’s Real World Evidence Solutions practice based out of Plymouth Meeting, PA. Luke is a senior leader in the Products & Business Development team focused on the development of ground-breaking RWE products and services for QuintilesIMS’s Life Science, Payer, and Provider clients.

Luke combines a deep background in R&D research, drug development and regulatory approval with a passion for building information technology solutions that optimize research capabilities through the innovative use of technology. While entrepreneurial in nature, Luke is a trained research scientist with over 10 years of scientific research experience in both ophthalmology and infectious disease research,17 years of experience developing and executing informatics and data management strategies, and over 5 years of designing, building and executing scientific computing, cloud and big data analytic platforms.

John Hartman, Ph.D. Head, Predictive Analytics, Phoenix Marketing International
John is the Head of Predictive Analytics at Phoenix Marketing. Prior to his arrival at Phoenix, John built the customer channel optimization models for Boehringer-Ingelheim across all their major brands. And before joining Boehringer, he headed the advanced analytics teams at Observant LLC , Biovid and the Mattson-Jack Group.

John was also a Director of Research at Aetna, and in that capacity he constructed disease management studies of hypertension, depression, diabetes, vaccination and asthma. At Aetna, John led teams of programmers as well doctoral-level statisticians and pharmacists to provide business critical insight into issues of health economics, formulary status, compliance, pre-certification, fraud detection, and cost-containment. He was also a professor of sociology at Columbia University and was a core member of Columbia College, GSAS and Columbia’s School of International and Public Affairs. His research has been published in many referred journals , presented in national and international conferences and in dozen federal courts. John holds a Ph.D. in Sociology from Indiana University.

Shunmugam Mohan, Principal Consultant, Bayser
Shunmugam Mohan is a Principal Consultant with Bayser. He is fascinated with Specialty Pharma and is on his way to becoming an expert. Another of his interests is simulation and he recently developed an agent-based model in the urology field that forecasts sales while leveraging group practice dynamics. Shunmugam worked on several territory alignment projects and is always on the lookout for creative displays of multi-dimensional information. In the cardiovascular field, his recent contribution has been to build a potential assessment model of hospitals that incorporates geographic dynamics around the hospital. Prior to joining Bayser, Shunmugam worked in immune system modeling where he specialized in 3D texture analysis of multiple imaging modalities during his Masters in Electrical Engineering at the Ohio State University. He can be reached at (847) 679-8265 or This email address is being protected from spambots. You need JavaScript enabled to view it..

John Rigg ,PhD, Principal and Head of Predictive Analytics, Real-World Evidence Solutions, QuintilesIMS
John Rigg, PhD heads-up Predictive Analytics in QuintilesIMS’s Real-World Evidence Solutions. He develops innovative solutions to solve challenging problems using patient-level data using a variety of advanced statistical and machine learning methods. This encompasses applications such as clinical decision-support tools, risk stratification calculators, rare disease detection algorithms and physician targeting alerts. John has over twenty years developing predictive analytics solutions in life sciences, financial services and academia.

Randy Risser, Principal, Axtria
Randy has over twenty years of consulting and client service experience, specializing in sales and marketing strategy, operations and execution. He has worked with clients in several industries including pharmaceuticals, financial services, insurance and energy. At Axtria, Randy leads the firm’s work in RWE and patient level analytics, in addition to overseeing relationships for several key client accounts. His clients include top pharmaceutical manufacturers, industry leaders in Oncology and innovative healthcare technology firms. Randy’s work focuses on helping his clients make better business decisions through data driven analytics. As one of Axtria’s founding Principals, Randy is devoted to firm building through enhancing Axtria’s capabilities, helping Axtria achieve continued leadership in analytics

Prior to Axtria, Randy was Vice President at ImpactRx, managing several of the company’s largest accounts. Randy’s responsibilities included developing innovative solutions using ImpactRx’ unique research methodology, growing business with existing clients, and building relationships with new clients. Randy worked as a strategy consultant for many years, including with Monitor Company, helping Fortune 500 clients across a variety of industries develop and implement marketing strategies. Randy has also been a Senior Engagement Manager with the consulting firm Mitchell Madison Group and an Associate Director of Promotion Planning at Health Products Research.

Randy received a B.S. from the University of Delaware and a M.S. in Applied Economics from the University of Minnesota.

Sudeep Saha, Sr. Director, Axtria
Sudeep has more than 11 years of experience in sales & marketing analytics, mgmt. consulting with global pharma and biotechnology clients. At Axtria, Sudeep has led and managed global engagements with clients across a range of sales/marketing engagements including promotion response, marketing mix optimization, ROI analysis, digital analytics, patient-level analytics, customer targeting, segmentation/alignment, call planning, etc.

Prior to joining Axtria, Sudeep worked with ZS Associates for 5 years with pharma clients across a range of functions in sales and marketing analytics including Incentive Compensation, Call Planning, Marketing Mix and Brand Strategy with various global pharma clients. Sudeep has worked with Aptus Health over the last 2 years across a range of analytics initiatives for campaign design, lift measurement, ROI analysis, etc. with stakeholders in Analytics, Account Management, Business Development, etc.

Sudeep has an MBA degree from Indian School of Business, specializing in Finance/Marketing. He also holds an undergraduate degree in Computer Science.

Priya Sapra, Chief Product Officer, SHYFT Analytics
Priya Sapra serves as the Chief Product Officer for SHYFT Analytics, an industry-leading cloud-based data management, analytics and insights organization based in Waltham, MA. At SHYFT, she leads the company’s overall vision and strategy for product innovation across the spectrum of clinical and commercial solutions for life sciences institutions.

Sapra has previously been part of five growing startup companies over the past 15 years, acting as a senior leader for the last three. Prior to SHYFT, she served as the Head of Analytics for Phreesia, a patient-centered health care technology company in New York, NY and Vice President of Quantitative Services for MedPanel, a research and consulting firm in Cambridge, MA.

Sapra earned her MBA in Entrepreneurship from Babson College as well as a Master’s degree in Epidemiology and Biostatistics from Boston University. She completed her undergraduate studies from Massachusetts Institute of Technology (MIT) in Biology and Literature.

Prasanna Sridharan, COO, Twine Analytics and CEO, 159 solutions
Prasanna Sridharan has twelve years of experience in bio-pharma consulting. He is currently COO of Twine Analytics, and also is the CEO & Founder of 159 solutions, providing data analytics and consulting to life sciences companies. He has extensive experience in solving sales and marketing business problems across product lifecycles leveraging secondary data. Prior to his current roles, he was the director of data strategy and analytics at AXESS oncology, and Oncology analytics lead at Genentech in their Marketing Sciences team, and a consultant at ZS Associates.

JP Tsang, PhD & MBA (INSEAD), President, Bayser
Jean-Patrick Tsang is the Founder and President of Bayser, a Chicago-based consulting firm dedicated to pharmaceuticals sales and marketing. JP is an expert in patient-level data and related analyses ranging from longitudinal analyses to hospital-retail spillover, KOL identification, influence mapping, referral networks, molecular targeting, promotion response, and the like. JP is also an expert in managed care and has worked on numerous managed care projects. JP publishes and talks on a regular basis and runs one-day tutorials several times a year. In a previous life, JP deployed Artificial Intelligence to automate the design of payloads for satellites, methaners, ethaners, and cruise-liners. JP earned a Ph.D. in Artificial Intelligence from Grenoble University and an MBA from INSEAD in France. He was the recipient of the 2015 PMSA Lifetime Achievement Award.

Bo Zhang, PhD, Vice President of Data Science, Twine Analytics
Bo Zhang has 20 years of experience combining the science and technology of Big Data to solve real world business problems. Currently, he serves as Vice President of Data Science at Twine Analytics. Prior to that, he was Chief Scientist at Opera Solutions (Big Data Analytics Firm) overseeing more than 50 data scientists working in Airline / Travel, Finance and Telecom. He was also the Lead Data Scientist at Fair Isaac building Machine learning models and Big Data profiling systems for credit card fraud detection. He received his PhD in Theoretical Physics and has an MS in Electrical Engineering.