2019 European Summit

2019 PMSA European Summit
October 23-24, 2019
Radison Blu
Basel, Switzerland
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Wednesday, October 23

8:50 am - 9:00 am Welcome from PMSA

9:00 am - 10:00 am Keynote Speaker
Marco Giannitrapani, Head of AI & Predictive Analytics Finance, Novartis
10:00 am - 10:45 am Leveraging Geographic Features in Predictive Modeling with Panorama
Jean-Patrick Tsang, Bayser
10:45 am - 11:00 am Break

11:00 am - 11:45 am A Simple Process of Using Regression to Estimate Individual Physician Valuation from Brick-Level Data
David Wood, Axtria
11:45 am - 12:30 pm How Can Data Scientists Survive Under Data Protection Restrictions? – GDPR, CCPA and Beyond
Jessica Santos, Kantar Health
12:30 pm - 1:30 pm Lunch

1:30 pm - 2:15 pm Personalized Marketing, Personas, Predictive Analytics
Igor Rudychev, AstraZeneca
2:15 pm - 3:00 pm EU KOL Analytics and Challenges
Kilian Weiss, Veeva
3:00 pm - 3:15 pm Break

3:15 pm - 4:00 pm Using an Evidence-Based Approach to Multi-Channel Marketing (MCM) Optimization
Mario Müller, Associate Director, Data Science, IQVIA
4:00 pm - 4:45 pm Roundtable Discussion
Taking EU Data to the Next Level: From Data Issues to Data Modeling: New Generation of EU Data

Moderator: Jean-Patrick Tsang, Bayser
Valerie Alleger, Bayer
Manuel Ackermann, Novartis
Christy Gaughan, Roche
Igor Rudychev, AstraZeneca
4:45 pm - 5:30 pm Using AI and Machine Learning to Help Drive Patient-Centric Brand Management in the EU
Agnieszka Wolk, Ph. D, Senior Director, Data Science, IQVIA
6:00 pm - 8:00 pm Reception

Thursday, October 24

8:45 am - 9:00 am Welcome from PMSA

9:00 am - 9:45 am Generating Patient Insights in Chronic Obstructive Pulmonary Disease (COPD) with Social Media Listening Study
Florian Gutzwiller, Novartis
9:45 am - 10:30 am Understanding the Voice of the Patient in Two Case Studies: Rare Diseases and Parents as Caregivers & Applying Machine Learning to Social Media
Ben Collins, Boehringer Ingelheim
Anne Bichteler, Semalytix
10:30 am - 10:45 am Break

10:45 am - 11:30 am A Driverless Alternative to Pharma Forecasting
PKS Prakash, ZS
Priyanka Halder, ZS
11:30 am - 12:15 pm Assessing and Improving Brand Perception through Social Intelligence
Jeff Wray, Decision Resources Group
12:15 pm - 1:00 pm Lunch

1:00 pm - 1:45 pm Panel Discussion
Taking EU Analytics to the Next Level: Analytics Approaches Using New Generation of EU Data

Moderator: Christy Gaughan, Roche
Ben Collins, Boehringer Ingelheim
Jason Carlin, Novartis
Catherine Bolliet, Roche
1:45 pm - 2:00 pm Break

2:00 pm - 2:45 pm Future of Health Trends
Fabio Sergio, Fjord
2:45 pm - 3:30 pm Analytics Translators in Pharma
Alex Davidson, McKinsey
Karl Goossens, QuantumBlack
3:30 pm - 4:00 pm AI in Pharma Commercial – The Challenge of Context
Pini Ben-Or, Chief Science Officer, Aktana
4:00 pm Wrap Up