2018 European Summit

2018 PMSA European Summit
"Advanced Analytics Across the Changing EU Data Landscape"
September 5 - 6, 2018
The Hilton Amsterdam
Amsterdam, Netherlands


Wednesday, September 5

8:50 am - 9:00 am Welcome from PMSA

9:00 am - 9:45 am How Is GDPR Changing the World of Analytic Science?
Jessica Santos, Global Compliance and Quality Director, Kantar Health
9:45 am - 10:30 am Roundtable Discussion: GDPR & Data Analytics

10:30 am - 10:45 am Break

10:45 am - 11:30 am Automate Feature Engineering to Boost Predictive Power of Machine Learning Models
Jean-Patrick Tsang, President, Bayser
11:30 am - 12:15 pm Imputing Non-PCP Claims Information in CPRD Using Complete US APLD for Patient Journey Modeling
Sandy D. Balkin, Ph.D., Senior Director, Global Insights & Analytics, Sanofi
Paul Reuscher, Vice President, Data & Analytics, Decision Resources Group
12:15 pm - 1:30 pm Lunch

1:30 pm - 2:15 pm Developing a Sustained Analytics Program
Cristina Souza, Strategic Insights Lead, Global Product Strategy, Roche
Shreyas Murthi, Principal, ZS
2:15 pm - 3:00 pm Measuring the Value of Medical Affairs
Jennifer Soller, Impact Excellence Lead, US Medical Affairs, Genentech
3:00 pm - 3:15 pm Break

3:15 pm - 4:00 pm How a Data-Driven Approach Can Lead Difficult to Find Pediatrics Sickle Cell Disease Patients Into Clinical Trials
Martim Goncalves, Global Solutions Manager, IQVIA
Michel Denarie, Senior Principal, Data Scientist, Strategic Drug Development, IQVIA
4:00 pm Announcements

5:00 pm - 7:00 pm Reception

Thursday, September 6

8:50 am - 9:00 am Welcome from PMSA

9:00 am - 9:45 am Using Machine Learning to Optimize Digital & Multi-Channel Marketing Mix in the EU
Igor Rudychev, Sr. Business Insights Director, Immuno-Oncology, AstraZeneca
9:45 am - 10:30 am Deconstructing Brick Level Model to HCP Level
Shubham Lahoti, Associate Director, Axtria
10:30 am - 10:45 am Break

10:45 am - 11:30 am The Challenges of Optimizing Health Outcomes, Pricing and Market Access in a Digital World Where Personalized Data and Big Data Collide
Michael Heupel , Director, Market Access, GfK
11:30 am - 12:15 pm Is Pharma Waking Up to a New Way of Measuring Customer Engagement?
Mark Turner, Principal, ZS Associates
12:15 pm - 1:30 pm Lunch

1:30 pm - 2:15 pm Osteoarthritis: Predicting Macro Factors for Faster Disease Progression with Machine Learning
Yasemin Ilgin, Associate Data Science Director, IQVIA
Marisa Pleguezuelo Witte, Associated Statistics Director, IQVIA
2:15 pm - 3:00 pm From Unstructured to Structured Data: Can Machine Learning Help Make Sense of EMR/EHR Data?
Kaiwen Zhong, Senior Associate, Axtria
3:00 pm Wrap Up