PMSA European Summit

October 3 - 4, 2017
Basel, Switzerland


Tuesday, October 3

7:00 am - 8:00 am Breakfast

8:00 am - 8:30 am Welcome from PMSA

8:30 am - 9:30 am Keynote Presentation
Christy Gaughan, Head of Customer and Market Insights, Roche France
9:30 am - 10:15 am Emerging Trends in the European Data Landscape
Jean Patrick Tsang, PhD, MBA (INSEAD), President of Bayser Consulting
10:15 am - 10:30 am Break

10:30 am - 11:15 pm Merging Social Data with Structured Data for Advanced Analytical Applications
Suhash Bhavsar, Business Consulting Manager, ZS Associates
11:15 am - 12:00 pm How to Leverage Lateral Thinking in Multi-Channel Marketing to Influence Physician Behavior
Ajith Govind, Founder, Dextro Analytics
12:00 pm - 1:15 pm Lunch

1:15 pm - 2:45 pm Analytics & Innovation Management - A Customer Panel Discussion
Moderator: Arvindh Balakrishnan, Vice President of Sales & Marketing, Axtria
Panelists: Bernard Depaepe, Head of Analytics and Reporting Europe, UCB
Moktar Diallo, Director, Global Business Intelligence, Sanofi
Vijay Zutshi, Head Strategy Planning & BI, CEEMEA, Sandoz
2:45 pm - 3:15 pm Break

3:15 pm - 4:00 pm Developing an Information Strategy in Oncology
Michael Howes, Principal, ZS Associates
Erik Svenson, Principal, ZS Associates
4:00 pm - 4:45 pm Maximize the Potential of Integrated Healthcare Datasets Without Breaching Privacy Laws
Tom Haskell, Global Head of Data Analytics, Kantar Health
Dr. Jessica Santos, Global Compliance Director, Kantar Health
4:45 pm - 5:00 pm Announcements

6:00 pm - 9:00 pm Poster Session & Reception

Wednesday, October 4

7:00 am - 8:00 am Breakfast

8:00 am - 10:00 am Multichannel Marketing in the European Environment: Analytical Best Practices and Evolution
David Wood, Senior Principal, Axtria, Inc.
Devesh Verma, Ph.D., Principal, Axtria

10:00 am - 10:15 am Break

10:15 am - 11:00 am Making the Best with What You Have: Overcoming Data Limitations and Accessibility to Inform Commercial Decisions
Prasanna Sridharan, Partner, 159 Solutions
Sepp Saljoughi, Principal, 159 Solutions
11:00 am - 11:45 am An Advanced Analytics Approach to Resource Allocation Optimization & MCM Analytics for an Emerging Market
Peter Ingraham, COE, Senior Director Global Analytics, Sanofi
Sreya Chattopadhyay, Associate Principal, Analytical Wizards
11:45 am - 12:30 pm Digital Analytics and Reporting Journey
Iain Fratter, Principal, ZS
12:30 pm - 1:45 pm Lunch

1:45 pm - 2:30 pm Pharmaceutical Launch Sequence Optimization: Navigating International Reference Pricing to Reduce Global Price Erosion
Patrick Homer, SAS
2:30 pm - 3:15 pm Combining Data with Insights and Modelling: How to Forecast the Sales of Oncology Emerging Therapies
Andrew Merron, Executive Director, Oncology, Decision Resources Group
3:15 pm - 3:30 pm Break

3:30 pm - 4:15 pm Dynamic Pricing: Establishing Winning Pricing Strategies in Markets Where Biosimilars are Entering Based on Dynamic Difference Approaches, Delphi Panels, and Decision Trees
Christopher Teale, Senior Vice President, GfK
4:15 pm - 4:30 pm Wrap Up