2017 Annual Conference

Once again, pharma analytics representatives met at the PMSA Annual Conference to discuss current issues and trends in the industry. The 2017 conference, held in Orlando, Florida, attracted 258 attendees from pharma manufacturers and their vendor partners and consultants.

Best Podium Presentation
Each year, PMSA gives the Best Podium Presenter Award to the highest ranked presentation as selected by conference attendees. Attendees were asked to rank all podium presenters based on several criteria -- insightfullness and applicability of the presentation, ability of the speaker to engage with the audience, and extent to which expectations were met.

Srihari Jaganathan

Srihari Jaganathan's presentation "Utilizing Real World Data to Understand the Impact of Patient Support Programs on Adherence and Outcomes: A Case Study" was selected by attendees as the best overall podium presentation. Click here to view the abstract.

Best Poster Presentation
The winner of the 2017 PMSA Best Poster Presentation Award was "Redefining Trigger Design Based on Machine Learning Modeling", presented by Tim Hare and Ewa J. Kleczyk, PhD, Symphony Health Solutions. Click here to view the abstract.

Lifetime Achievement Award
The 2017 PMSA Lifetime Achievement Award was presented to Kevin Kirby, Michael Allen Company, for his contributions to PMSA and the pharma analytics community. Kevin served as President of PMSA in 2004 and helped to usher in changes that continue to help the organization grow today.

Kevin Kirby is presented the LIfetime Achievement Award by PMSA President Karthik Chidambaram and Vice President Jin Tong

Conference Highlights
The conference featured two keynote addresses, from Joel Selanikio, MD and Kevin Noble, Senior Director Commercial Strategy, Genentech.

Joel Selanikio

Kevin Noble, Genentech

Kelly Sborlini, LexisNexis Health Care

Shweta Nanda, Symphony, answers questions on her poster presentation

Exhibit Hall

Exhibit Hall

We would like to thank our sponsors and exhibitors for their help in making the event a success.

Members: Login and click on the links below to download conference Power Point presentations.

Monday, April 24, 2017

8:15 a.m. - 9:45 a.m.

Keynote Presentation: Big Data and Health
Joel Selanikio, MD

10:15 a.m. - 11:00 a.m.

General Session 1: The Novel Use of Graph Based Machine Learning to Assess Provider Suitability for Targeted Outreach
Arif Nathoo and Web Sun, Komodo Health

11:00 a.m. - 11:45 a.m.

General Session 2: Physician Treatment Influence Networks and Patient Care
Shweta Nanda and Nitin Choudhary, Symphony Health Solutions

11:45 a.m. - 1:45 p.m.

Poster Session
More Information

1:30 p.m.- 2:15 p.m.

General Session 3: Utilizing Real World Data to Understand Impact of Patient Support Programs on Adherence and Outcomes: A Case Study
Srihari Jaganathan, UCB

2:15 p.m.- 3:00 p.m.

General Session 4: Systems of Care: Simplify and Navigate the IDN Marketplace with Provider Profile, Affiliation and Relationship Data and Volume-Based Medical Claims Intelligence
Kelly Sborlini (RIS-KOP) and Don DeStefano, LexisNexis Health Care

3:30 p.m.- 4:15 p.m.

General Session 5: Building the Next-Generation Analytics Organization
Rohan Fernando and Dharmendra Sahay, ZS Associates

Tuesday, April 25, 2017

8:00 a.m. - 9:00 a.m.

Keynote Presentation: Bigger Problems, Better Solutions, and the New Innovation Challenge
Kevin Noble, Senior Director Commercial Strategy, Genentech

9:15 a.m.- 10:00 a.m.

General Session 6: Analytics Innovation Readiness: A Benchmarking Study
Kedar Naphade, PhD, and Andrew Keleher, Axtria

10:15 a.m.- 11:00 a.m.

Understanding Immunotherapy Use in/among Community Oncology Practice in the US: A Novel Approach Using Retrospective EMR

Hylton Kalvaria, Flatiron; Steve Love, ZS Associates; and Shreyas Murthi, ZS Associates
Enhancing Pharmaceutical Digital Campaign Measurement Using Real-World Evidence Data

Ira Haimowitz, PhD, Crossix Solutions and Matt McKinley, Optum

11:00 a.m. - 11:45 a.m.

Leveraging Machine Learning to Gain Insight into a Market

Ewa J. Kleczyk, PhD, and Jonathan Woodring, Symphony Health Solutions
A Holistic Approach to Optimize Communication to HCPs and Patients

Chang Xu and Yalcin Baltali, Pfizer

1:45 p.m. - 2:30 p.m.

Leveraging EMR Data to Optimize Business Strategy and Reduce Patient OOP Costs

Aaraish Mohammad , 159solutions
Patients as Consumers: A New Dimension in A Holistic Approach to Sales Force Effectiveness

Anjani Tripathi and Emily Zhao, PhD, QuintilesIMS

2:30 p.m. - 3:15 p.m.

Can Social Media Data Improve Sales Forecasting?

Ashish Sharma and Cheng Wang, Axtria
Forecasting and Sales Force Sizing Using Agent Based Modeling (ABM)

Gellert Toth, PhD, Sanofi and Andrew Walker, Mu-Sigma

Wednesday, April 26, 2017

8:15 a.m.- 9:00 a.m.

General Session 8: How to Turn a Potential Blockbuster Drug Into a Commercial Failure
Markus Hauser, PhD, and Russell Baris, Enginologi

9:00 a.m.- 9:45 a.m.

General Session 9: Impact of FDA Special Designations on Sales Performance & the Commercial Environment
Andy Aiken, Pfizer and Jerry Rosenblatt, PhD, Foster Rosenblatt

10:00 a.m. - 10:45 a.m.

General Session 10: Merging Social Data with Structured Data for Advanced Analytical Applications
Danielle Ralic and Srinivas Chilukuri, ZS Associates

10:45 a.m. - 11:30 a.m.

General Session 11: Data Strategy and Governance: A Strategic Enabler of Next Generation Analytics and Insight Driven Commercial Excellence
Asheesh Sharma and Vineet Rathi, Axtria