2015 Annual Conference

The 2015 PMSA Annual Conference (April 19-22, at the Hyatt Regency Crystal City in Arlington, Virgina) was the most highly attended PMSA event since 2012, with 248 total attendees. Attendees included representatives from manufacturers as well as market research and consulting firms. We would like to thank our sponsors and exhibitors for their help in making the event a success, with every available booth in the exhibit hall accounted for.

Our post-conference evaluations ranked the 2015 event as very successful; 97% of respondents reported that they would recommend the PMSA conference to their colleagues, and 95% rated the conference either a Definite or Great Value (score of 4.3 out of 5 overall). The top three reasons for attending were 1) Networking, 2) Program Content, and 3) Quality of Speakers.

Lifetime Achievement Award
The Lifetime Achievement Award presentation, which was presented to JP Tsang, Bayser, for his contributions to PMSA and the pharma analytics industry.

Best Podium Presentation
Each year, PMSA gives the Best Podium Presenter Award to the highest ranked presentation from the pool of submitted abstracts leading up to the conference. Conference attendees were asked to rank all podium presenters based on several criteria -- insightfullness and applicability of the presentation, ability of the speaker to engage with the audience, and extent to which expectations were met.  Several presentations came close to taking the top spot, but this year's award went to Shreyas Murthi, ZS Associates, and his presentation Micro Targeting in Orphan Markets: A Patient Focused Approach and Case StudyClick here to view the abstract.

Best Poster Presentation
Jane Portman and Alice Liang, Merkle were awarded best poster for their presentation Impact of a Tele-Detailing Program on a Late Stage Brand Losing Field Sales Force Coverage.  Click here to view the abstract.

Conference Photos
Click here to view more conference photos

PMSA Board Members Jason Carlin and Karthik Chidambaram 
present the Lifetime Achievement Award to JP Tsang, Bayser

Steve Love, ZS Associates

General Session

PMSA Monday night dinner cruise

PMSA Monday night dinner cruise

PMSA Monday night dinner cruise

Members: Login and click on the links below to download conference Power Point presentations.

Sunday, April 19, 2015

1:00 p.m.- 5:00 p.m.

Conference Tutorials
Effective Incentive Plan Design and Analytics: Specialty Brands, Impact from Reduced Access and Multi-channel Marketing –Perspectives from Other Industries
Asheesh Sharma, Axtria, Inc.

Inferring Institutional Influence of Physician Prescribing – Is it the Doctor, the Institution, or the Payer?
Peter DeWan, PhD, Activate Networks; Greg Gallo, Activate Networks; Brigham Hyde, Ph.D., Decision Resources Group
6:30 p.m.- 9:00 p.m.Welcome Reception

Monday, April 20, 2015
Big Data Analytics

8:30 a.m. - 9:30 a.m.

Keynote Presentation
The Changing Healthcare Environment

John Castellani, President and Chief Executive Officer, Pharmaceutical Research and Manufacturers of America (PhRMA)

10:00 a.m. - 10:40 a.m.

General Session 1: Emerging EMR Landscape and Promising Applications, Part 2
Steve Love, ZS Associates and Karthik Chidambaram, Genentech

10:40 a.m. - 11:20 a.m.

General Session 2: Measuring Direct and Indirect Influence of Account Managers
David Wood, Axtria

11:20 a.m. - 1:20 p.m.

Lunch and VENDOR FAIR/Poster Session

Accelerating New Product Adoption Using Lab Results Linked to Treatment Dispensed - HCV, A Case Study
Presented by Tatiana Sorokina, Advanced Analytics & Insights Lead, Medivo
Download Presentation

Advanced Referral Networks
Presented by Naveen Mani, Manager, Marketing Analytics & Business Insights, AbbVie; Harshad Chiddarwar, Manager, Business Solutions, Mu Sigma; and Jeremy Stamer, Sr. Principal, IMS Health
Download Presentation

Best Practices in Incentive Compensation: Governance, Analytics and Process
Presented by Asheesh Sharma, Senior Principal, Axtria, Inc.
Download Presentation

Beyond the Status Quo: Innovation in HCP Targeting
Presented by Whitney Kemper, Director, Analytics Products, Crossix Solutions
Download Presentation

Impact of a Tele-Detailing Program on a Late Stage Brand Losing Field Sales Force Coverage
Presented by Jane Portman, Director, Analytics, Merkle and Alice Liang, Associate Director, Analytics, Merkle
Download Presentation

Multi-Channel Marketing Attribution and Optimization – A Model Based Approach Powered by Customer Level Data
Presented by Emily Zhao, Director, Advanced Analytics, IMS Health
Download Presentation

Prescriber Insight Through Profiling And Analytics
Presented by Bill McClellan, Senior Principal, Center of Excellence Lead for Launch, US CES, IMS Health and Hao Yan, Director, Advanced Analytics / Sales Force Effectiveness, IMS Health
Download Presentation

Repurposing the Information Board: New Tools for Modeling Physician Treatment Algorithms
Presented by Douglas Willson, Senior Vice President, Bell, Falla and Associates and Stephen Bell, Senior Partner, Bell Falla and Associates
Download Presentation

1:20 p.m.- 2:00 p.m.

General Session 3: Prescriber Insights Through Integrated Patient and Prescriber Data
Venkatesh Tanuku, AbbVie and Jeremy Stamer, IMS Health

2:00 p.m.- 2:40 p.m.

General Session 4: Market Assessment in Oncology Using APLD
Sudeep Saha, Axtria and Jennifer Maurer, Celgene Corporation

3:20 p.m.- 4:00 p.m.

General Session 5: Filling the Gaps: The Future of Data Integration
Michael Sanky and Lou Brooks, Optum-Humedica

Tuesday, April 21, 2015
Emerging Data in the Pharma Landscape

8:30 a.m. - 9:30 a.m.

General Session 6: Power Skills: How to Communicate for Business Impact
Ian Lewis, Cambiar LLC

10:20 a.m.- 11:00 a.m.

Utilizing the New Open Payments Database to Maximize Physician Selection Processes for Targeting and Marketing

Corinne Cole and Richard DiPalma, The Marketing Advantage
Prescription Buy-Down Program Effectiveness

Michael Venters, Symphony

11:00 a.m. - 11:40 p.m.

ACA Patient Portals– How to Increase Communications, Insights and Maximize your Brand’s Success

Kathy Relias, Radius and Susan Dietterich, Merck
How Predictive Data Analytics is Powering the Future of DTC TV Media

Shannon Gallagher and Whitney Kemper, Crossix Solutions

1:40 p.m. - 2:20 p.m.

Incorporating Managed Care Impact into the Commercial Planning Process

Prabhu Devarajan and Howard Deutsch, ZS Associates
How Pharmaceutical Companies are Gaining Competitive Advantage Through Lower Medical Claims Data Latency

Abigail Bernardi, Health Market Science and Steven Bloom, Verastem

2:30 p.m. - 3:10 p.m.

General Session 7: Strategic Data Integration in Oncology: 360 Degree Insights that Led to Performance Turn-Around
Inna Glozman, Eisai, Inc. and Thomas Foster, FosterRosenblatt

3:25 p.m.- 4:05 p.m.

General Session 8: Generating Enriched Real-World Oncology Datasets for Research and Real-Time Analytics to Support Commercial Decision-Making
Zach Weinberg and Amy Abernethy, MD PhD, Flatiron Health

4:05 p.m. – 5:00 p.m.

Panel Discussion: Emerging Data Sources
Moderator: Andrew Kress, HealthVerity
  • Adam H.Dublin, WebMD
  • Gabriel Eichler, PatientsLikeMe
  • Steve Schwartz, 23andMe
  • Zach Weinberg, FlatIron

5:00 p.m.- 5:15 p.m.

PMSA Presents... Video Presentation: Call to the Data Industry

Wednesday, April 22, 2015
Back to the Future

8:40 a.m.- 9:20 a.m.

General Session 9: Leveraging Multiple Physician Networks to Identify Key Influencers
Igor Rudychev, Pfizer and JP Tsang, Bayser

9:20 a.m.- 10:00 a.m.

General Session 10: Multi-level Regression Modeling with Multi-source Claim Data Approach to Identify Top Prescribers Who Treat Epilepsy Patients
Li Zhou and Ming Liu, IMS Health

10:20 a.m. - 11:00 a.m.

General Session 11: Measuring Effectiveness of Non-Personal Promotions through Lasso Regression and Cluster Analysis
Jeevan Duggempudi and Greg Szwartz, Deloitte Consulting LLP

11:00 a.m. - 11:40 a.m.

General Session 12: Micro Targeting in Orphan Markets: A Patient Focused Approach and Case Study
Shreyas Murthi, ZS Associates