2014 Conference Agenda

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Sunday, May 18, 2014

1:00 p.m.- 5:00 p.m.


Conference Tutorials
Note: Separate registration fee required.

Scientifically Speaking
Amy Glass, Director of Training & Senior Facilitator, Brody Professional Development Out of the Box - Analyses with Non-Traditional Data
Sarah Nguyen, Manager, Advanced Analytics & Modeling, Deloitte and Amin Torabkhani, Senior Consultant, Deloitte

Monday, May 19, 2014

8:40 a.m. - 9:40 a.m.

Keynote Presentation
How Analytics Teams Should Present in a Board Room Setting

Greg Barrett, Acting President, Daiichi Sankyo

9:40 a.m.- 10:00 a.m.

Lifetime Achievement Award
Recipient: Jaswinder (“Jassi”) Chadha, Axtria

10:30 a.m. - 11:10 a.m.

General Session 1: Proactive Analytics: How to Build Analysis Readiness and Enhance Focus on Comprehensive Insights
Sandra Forero, ZS Associates

11:10 a.m. - 11:50 a.m.

General Session 2: Big Data: How Can It Create Value and Competitive Advantage for Pharma?
Thani Jambulingam, Ph. D., Associate Professor, Pharmaceutical and Healthcare Marketing, Saint Joseph’s University

11:50 a.m. - 1:50 p.m.

Poster Session

Download Poster Presentation Abstracts

1:50 p.m.- 2:30 p.m.

General Session 3: EMR Exploration & P.O.V
Karthikeyan Chidambaram, Genentech, and Ganesh Vedarajan, ZS Associates

2:30 p.m.- 3:10 p.m.

General Session 4: Seeing the World in Living Color: The Power of Physician Notes
Michael Sanky and Steve Davis, Humedica
3:10 p.m.- 3:40 p.m.Break and Vendor Fair

3:40 p.m.- 4:20 p.m.

General Session 5: Review of the Publicly & Commercially Available Anonymous Patient-Level Data Sources to Enhance Forecasting
Igor Rudychev, Pfizer
4:30 p.m.- 5:00 p.m.Annual Membership Meeting

Tuesday, May 20, 2014

8:45 a.m. - 9:45 a.m.

Keynote Presentation
Big Data in Health Care

E. Loren Buhle, Jr. PhD, IBM

9:45 a.m. - 10:15 a.m.

General Session 6: 20 Tweets in 20 Minutes Covering 20 Years in Pharmaceutical Management Sciences
Patrick Brundage, Axtria

10:45 a.m.- 11:25 a.m.

TRACK A: Targeting & Incentive Compensation - Dynamically Targeting Physicians as the Affordable Care Act's Health Insurance Marketplace, or Exchanges, Revolutionize the Industry
John Keon, PhD, Richard DiPalma, and Nicole Laskowski, The Marketing Advantage, Inc.
TRACK B: Marketing Analytics – Best Practices in Pharma Forecasting
Jerry Rosenblatt, Ph.D., Foster Rosenblatt and Leo MacDonald, Janssen Pharmaceuticals

11:25 a.m. - 12:05 p.m.

TRACK A: Targeting & Incentive Compensation - Impact of Simplicity vs. Complexity in ICP
Nicole Ventrone, IMS, Katharine McMullen, IMS and Jeff Moore, Kowa Pharmaceuticals
TRACK B: Marketing Analytics – Game Changing Impact of Big Data Analytics: A Paradigm Shift
Sudhakar Mandapati, Strategic Research Insights

2:00 p.m. - 2:40 p.m.

TRACK A: Targeting & Incentive Compensation - IC Design for Effective Alignment with Call Planning
Asheesh Sharma, Axtria Inc.
TRACK B: Marketing Analytics – Identifying Key Success Factors for Launch Planning
Justine Trinidad, Nielsen

2:40 p.m. – 3:20 p.m.

TRACK A: Targeting & Incentive Compensation - Results of Using Team Components Within ICP
Ann Kane, IMS; Kirsten Zagarino, IMS; Brad Hardy, Kowa Pharmaceuticals
TRACK B: Marketing Analytics – Maximizing Patient Assistance Program ROI
Chris Casten, Symphony Health

3:35 p.m. – 5:00 p.m.

Panel Discussion: Influencing Skills
Moderator: George Chressanthis, Ph.D. – Professor of Healthcare Management and Marketing, Director of Center for Healthcare Research and Management at Temple University

  • Andy Aiken, Commercial Assessment Lead, Pfizer
  • Robert Calafati, Sr. Director, Sanofi
  • Cassie Hogenkamp, Sr. Director, Astellas Pharma
  • Sven Meyer, Vice President, Ironwood Pharma
  • Dan Switzer, Executive Director, Daiichi
  • Nuray Yurt, Business Insights Lead, Novartis

Wednesday, May 21, 2014

8:45 a.m.- 9:25 a.m.

General Session 7: Vaccines – The Forgotten CRM Opportunity
Kent Groves and Wei Huang, Merkle Inc.

9:25 a.m.- 10:05 a.m.

General Session 8: Uncovering Influential Customers using Social Network Analysis
Albert Whangbo, ZS Associates

10:20 a.m. - 11:00 a.m.

General Session 9: Measuring the Value of Providing Call Plans to the Field Sales Teams
Peter Koniaris, Daiichi-Sankyo and Chet Baboor, Axtria

11:00 a.m. - 11:40 a.m.

General Session 10: Physician Life Time Value: A Forward Looking Approach to Physician Targeting
Abhishek Singh,Mu Sigma and Gellert Toth, Sanofi