May 21, 2006 |
|
| 1:00 p.m.- 4:30 p.m. |
Tutorial: Fundamentals of Sales Force Optimization Jude Konzelmann, ZS Associates and Ramkumar Moorthy, Sanofi-Aventis |
|
6:30 p.m.- 9:30 p.m. |
PMSA Reception |
May 22, 2006 |
|
|
7:30 am - 8:30 am |
Breakfast |
|
8:35 a.m. - 8:45 a.m. |
Welcome & Conference Overview Ira Haimowitz, PMSA |
|
8:45 a.m. - 10:00 a.m. |
KEYNOTE: Management Science Driving Pharma Success - Yesterday, Today and Tomorrow Prabha Sinha, PhD ZS Associates |
|
10:30 a.m. - 11:15 a.m. |
Year in Review: The Industry in Transition Dave Johnson, Verispan |
|
11:15 a.m. - 12:00 a.m. |
Measuring Sales Force Effectiveness over Time - Facts vs Folklore Julia Brodsky, PhD, Sanofi-Aventis |
|
12:00 p.m. - 2:30 p.m. |
Lunch & Vendor Fair |
|
2:30 p.m. - 3:05 p.m. |
TRACK A: Medicare Modernization Act - Assessing the Impact of Medicare Part D and Its Implications for Field Sales Forces Subbarao Jayanthi, Campbell Alliance TRACK B: Innovations in Business Analysis - Assessing and Projecting the Impact of DTC and Professional Promoting in a Dynamic, Competitive Environment Richard Anderson & Seda Follis, The Mattson-Jack Group |
|
3:10 p.m. - 3:45 p.m. |
TRACK A: Medicare Modernization Act - Strategic Implications of the MMA Drug Benefit Opportunity Nawaz Merchant & David Chen, Ortho-McNeil TRACK B: Innovations in Business Analysis - Challanging Co-promotion Efficacy in the Lean Pharmaceutical Environment-Coming Soon Mark Hurwich, marketRx |
|
4:15 p.m. - 4:50 p.m. |
TRACK A: Medicare Modernization Act - The New Medicare Prescription Drug Coverage: Who is the Voluntary Enrollment Population & Will They Enroll? Susan Garavaglia, Sanofi-Aventis TRACK B: Innovations in Business Analysis - Forecast New Product Growth Using Longitudinal Patient Prescription Data > Louis Wei & Mark Rose, Analytica/Dendrite |
|
4:55 p.m. - 5:30 p.m. |
TRACK A: Medicare Modernization Act - Early Assessment of Medicare Part D Impact Paul Wilson & Jill Tolle, IMS TRACK B: Innovations in Business Analysis - An Innovative Approach to Optimize Promotional Mix Jun Hua & David Schellenberger, Fair Isaac & Company |
|
6:30 p.m. - 10:00 p.m. |
PMSA Special Event & Dinner |
May 23, 2006 |
|
|
8:30 a.m. - 9:15 a.m. |
Pharma: The Distrusted Savior Sims Wyeth, Sims Wyeth & Co |
|
9:15 a.m. - 9:45 a.m. |
PMSA Business Meeting |
|
9:30 a.m. - 11:00 a.m. |
Break and Poster Sessions Assessing the Homogeneity of Prescribing and Promotion Response in Group Practices Mark Rose, Louis Wei and Jerry Maynor, Analytika, a division of Dendrite International System Dynamics Chris Donald, Health Market Science Refining New Pharmaceutical Sales Prediction: Understanding New Brand Dynamics using Physician Level Survey Data and Prescription Audit Data Kris Klein, BASES Leveraging Patient Data in Market Simulation Modeling Haro Cumbusyan, Michael Allen Company Using a Transaction Level Modeling Approach to Understand Promotional Effects and Gain Market Insight in Oncology Michael Li and Greg Gallo, ImpactRx, Inc. Use of Cluster Analysis in Modeling Group Level Benefit Design Pat Miller, Wolters Kluwer Health Sales Force Disruption Analysis: A Case Study on Measuring the Impact of Sales Force Redeployment Barry Summers, North American Pharmaceutical Centers of Excellence (NAPCoE), a division of Ortho-McNeil Pharmaceutical, Inc. Selecting Promotionally-Responsive Physicians for Post-Generic Branded Promotion David Martin, Michael Allen Company Big Fat News for America! The Trend in Morbid Obesity Among All Obese Adults Miriam Ryvkin, Sanofi-Aventis Management Science Models for Optimal Project Selection in the Drug Approvals Pipeline Lewis Coopersmith with James Arvesen, Rider University and Strategic Solutions and Services, Inc. |
|
11:15 a.m.- 11:50 p.m. |
Future Sales Models - Why is the Pharmaceutical Industry Slow to Change? Chris Wright, ZS Associates |
|
11:55 a.m.- 12:30 p.m. |
Evaluating and Enabling Innovative Selling Models of the Future Jassi Chadha & Vikas Vats, marketRx |
May 24, 2006 |
|
|
8:00 a.m. - 9:15 a.m. |
Strategic Analysis of Licensing Opportunities Sanjiv Sharma, Biovail Pharmaceuticals |
|
9:15 a.m. - 10:00 a.m. |
The Real Story behind Sales Force Re-Sizing & Re-Structuring - Understanding & Leveraging Relationships to Change the Game in Pharmaceutical Sales Angela Bakker Lee, ZS Associates |
|
10:30 a.m. - 11:00 a.m. |
Five Reasons to Be Proud of Management Science in Pharmaceuticals Ira Haimowitz & Kevin Kirby, Pfizer Inc. & Michael Allen Company |
|
11:00 a.m.- 11:45 a.m. |
How Do Other Pharmaceutical Companies Do It? Stephen Gerard, TGaS Consulting |
|
11:45 a.m. - 12:00 p.m. |
Wrap Up & Raffle Sangeeta Tandon, PMSA |
