PMSA Conferences

PMSA has held an annual conference since inception to bring together analytics professionals in the pharmaceutical/biotech industry to discuss innovative analytical methods, emerging data sources, best practices in application to help our companies make data driven, strategic decisions. It helped bring value to the bottom line of the pharmaceutical/biotech industry (manufacturers and suppliers alike). The area of focus in the annual conference typically include predictive analytics, promotion response analytics, patient analytics, payer analytics, sales force sizing/structuring, targeting and segmentation, incentive compensation, and forecasting. Analytics talent development topics were also included, such as mentoring and storytelling.