Using IDNs to Gain Insightful Data | LexisNexis

(BPT) - (BPT) - In our interlinked world, connections and networks invisible to the modern Life Science universe have created new challenges for brand teams at pharmaceutical and medical companies. While value-based care reimbursement models seek to improve outcomes and reduce costs, patients can encounter restrictions to branded therapies they may need. And since many hospitals and physicians’ practices are starting to merge, these restrictions are more common than they used to be.

However, Life Sciences companies can gain better access to this restricted care through Integrated Delivery Networks (IDNs).

Why are IDNs important?

IDNs offer comprehensive health care, no matter the life stage of the patient. These networks aim to provide a cohesive system that integrates and coordinates various healthcare providers and medical systems. Today, more than 1,000 distinct IDNs are operating across the United States. Some IDNs encompass thousands of facilities and tens of thousands of physicians in a single network. Others focus on providing care within a given region or multiple parts of the United States.

By using this model, patients can gain more seamless access to different types of care they may need over the course of their lifetime.

Navigating the complex IDN universe

Due to their complicated structures, current IDNs have forced Life Science companies to transition from a traditional sales rep provider model to an account-based business-to-business sales model. Such changes stem from health care entry-level intelligence, such as a single provider or an organization, to aggregate insights driven by robust IDN analyses.

If Life Science teams want to gain visibility in the IDN realm, they must understand the behaviors and diverse product needs of various IDNs. They should also gain insights into the business relationships among providers and organizations inside these IDNs.

However, it's crucial to know that gaining such insights is only possible when Life Science brand teams utilize medical claims to examine procedural volumes and treatment patterns.

IDNs can help brand teams examine data-based insights

When brand teams are part of an intertwined digital network, it can help them make better-informed decisions, especially when it comes to:

  • Highlighting people who make decisions: These can be business executives throughout the IDN hierarchy who have the power and influence to make major purchasing, supply chain and formulary determinations.
  • Locating high-volume practitioners: By identifying these individuals within IDNs through claims intelligence layered onto the IDN hierarchy, brand teams can better understand their treatment and referral patterns.
  • Finding key opinion leaders: With claims intelligence layered onto the IDN hierarchy, brand teams can better pinpoint who the best physicians in the country are and where they’re located.
  • Understanding overall care value: Brand teams can better access the best pharmaceutical or medical brands through different physician groups.
  • Prioritizing strategic efforts: This can help tailor, focus and time the messages you're trying to communicate, especially when sales and marketing resources are limited.
  • Quantifying and ranking IDNs: Whether they’re parent or child IDNs, claims intelligence can help health care organizations sort their most important data by claim and by volume.
  • Developing highly customized messaging: Tying medical claims to IDN hierarchies can help businesses spread their messages clearly and effectively, especially in a changing paradigm like this.

Leading the charge on health care system solutions

In today's crowded health care market, Life Science companies need easy access to data that gives them a competitive edge. LexisNexis can assist Life Science sales and marketing teams in getting that data, so they can make informed decisions to provide accessible care to patients.

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