2018 Annual Conference Presentations

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Sunday, April 29, 2018

1:00 p.m.- 5:00 p.m. Conference Tutorial: The Fundamentals and Progression of Digital Analytics in Healthcare
Ira Haimowitz, Vice President, Product Strategy, Crossix
Alina Levin, Senior Director, Crossix

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    This four-hour session offers an in-depth look at a specific topic of interest to the PMSA community.
    This event is free to manufacturer attendees. Pre-registration is required; you may select this event during the online registration process.

  • Monday, April 30, 2018

    8:25 a.m. - 9:45 a.m.

    Keynote Presentation: Creating a Culture of Courage: The New Leadership Challenge
    Cindy Solomon

    10:15 a.m. - 11:00 a.m.

    General Session 1: From Unstructured to Structured Data: Can Machine Learning Help Make Sense of EMR/EHR Data?
    Ashish Sharma, Principal, Axtria
    Kaiwen Zhong, Senior Associate, Axtria

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  • 11:00 a.m. - 11:45 a.m.

    General Session 2: The (So Far) Illusive Promise of Predictive, Real-Time Marketing in Pharma/Biotech: Root Causes of Failures and Ingredients for Success
    Markus Hauser, CEO Enginologi
    Antonio Melo, Program Leader, Sage Therapeutics

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  • 11:45 a.m. - 1:30 p.m.

    Lunch and VENDOR FAIR/Poster Session
    Click here to review poster presentation details

    1:30 p.m.- 2:15 p.m.

    General Session 3: What is the Value of Customer Experience in Pharma?
    Prasanna Kumar, Manager, ZS Associates
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  • 2:15 p.m.- 3:00 p.m.

    General Session 4: The Strategic Use of Analytics for Business Impact: Multi-Channel Dashboard
    Paul Rabideau, Sr. Advisor, KMK Consulting
    Julia Brodsky, Executive Director, Data Capabilities, Novartis Oncology
    Tatiana Sorokina, Associate Director, Digital & Advanced Analytics, Novartis Oncology

    3:30 p.m.- 4:15 p.m.

    General Session 5: Getting Launch Tracking Right - How to Design an Effective Cross-Functional New Product Launch Tracker
    Yu-Chen Chen, Genentech
    Gagan Bhatia, DataStride Solutions

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  • Tuesday, May 1, 2018

    8:00 a.m. - 8:45 a.m.

    Keynote Presentation: Emerging Innovations in Value-Based Analytics
    April Todd, Senior Vice President, Avalere
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  • 8:45 a.m.- 9:30 a.m.

    Keynote Presentation: The Evolving Landscape of Pharma Analytics
    Mimi Huizinga, VP, Head Strategic Data and Digital,Novartis
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  • 10:15 a.m.- 11:00 a.m.

    AI Can Give Pharma Companies a Competitive Edge: Here's How!

    Dharmendra Sahay, Principal, ZS Associates
    Arun Shastri, Principal, ZS Associates

  • Download Presentation TRACK B: PATIENT ANALYTICS
    Strengthening the Patient Journey with Emotional Insights via Social Analytics

    Jeff Greene, VP Digital Strategy & Insights, DRG
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  • 11:00 a.m. - 11:45 a.m.

    Winning With Analytics When The Chips Are Stacked Against You: A Novel High-Dimensional Hybrid Machine Learning Approach Identifying High-Value Rare Disease Specialists

    Jack Lin, Actelion
    Rick Rosenthal, Symphony Health
    Tim Hare, Senior Manager, Symphony Health

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    Optimizing Physician Targeting to Find Undiagnosed Patients: An Application of Advanced Machine Learning Methods to Hepititis C

    Orla Doyle, Senior Data Scientist, IQVIA
    Steven Laux, Principal in Predictive Analytics, IQVIA

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  • 11:45 a.m. - 1:45 p.m.

    Lunch and VENDOR FAIR/Poster Session
    Click here to review poster presentation details

    1:45 p.m. - 2:30 p.m.

    Use Machine Learning to Better Identify Physician Targets for New Product Launches

    JP Tsang, President, Bayser
    Shunmugam Mohan, Principal Consultant, Bayser

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    Closing the Loop: Leveraging Behavioral Data for More Effective Patient Segmentation

    Adam Dubrow, Crossix
    Mark Schulman, Crossix

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  • 2:30 p.m. - 3:15 p.m.

    Just What the Doctor Ordered: Robust Insights to Fuel HCP Digital Campaign Measurement

    Ira Haimowitz, Ph.D., VP, Product Strategy, Crossix
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    Predicting Patient Severity: Secondary Data Based Approach and a Case Study

    Wesley Heeter, Genentech
    Mukulita Bapat, ZS Associates

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  • 3:30 p.m.- 5:00 p.m.

    General Session 7: Next Generation Analytics Panel Discussion and Roundtables
    Moderator: Devesh Verma, Ph.D., Principal, Axtria
    Panelists: Anton Berisha, MD, Senior Director, Clinical Analytics & Innovation, LexisNexis Risk Solutions, Health Care
    Jeff Greene, VP Digital Strategy & Insights (DRG Digital)
    Ajit Menon, Sr. Director, Commercial Innovation, Janssen North America
    Kingston Smith, Managing Director, Accenture
    Cynthia Dilley, Head of New Patient Value Focus, UCB

    Wednesday, May 2, 2018

    8:15 a.m.- 9:00 a.m.

    General Session 8: Measuring Direct and Indirect Influence of Account Managers
    David Wood, Ph.D., Axtria
    Shubham Lahoti, Axtria, Inc.

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  • 9:00 a.m.- 9:45 a.m.

    General Session 9: Computational, Cloud-Based Approaches to Look- Alike Analyses for Market Sizing, Targeting, Patient Finder and Resource Allocation
    Sandy Balkin, Senior Director Global Analytics COE, Sanofi
    Vijay Chovatiya, Data Scientist, Analytical Wizards

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  • 10:00 a.m. - 10:45 a.m.

    General Session 10: Marketing Science for Portfolio Analyses & Optimization
    Sanjay K. Rao, Ph.D. , Vice President, Strategic Research Insights, Inc.
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  • 10:45 a.m. - 11:30 a.m.

    General Session 11: Innovative Machine Learning Methods To Enhance Accuracy and Effectiveness Of Physician Alert
    Yilian Yuan, VP, Stats & Adv Analytics, Advanced Analytics, IQVIA
    Li Zhou, Director, Advanced Analytics, SDI Service Delivery, IQVIA
    Yunlong Wang, Manager, Advanced Analytics, IQVIA

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